Many company owners are wondering why social media advertising is so popular? Every firm is looking to reap the benefits of marketing through the social media channels. Some of the famous names such as Dell, HP and Coca Cola have attributed their recent successes to social media advertising. In the twenty-first century people can find the same family like feeling in the social media channels as they used to have as children surrounded by family and friends.Read More
Marketing and sales activities were simple in the yesteryears. There were just few radio stations, TV channels and some newspapers and magazines where marketers used to promote their products or sell them. Reaching target customers via these channels was quite easy; though the reach was limited. With simple yet compelling messages, selling or promoting products was easy.
Penetration has risen
However, times have changed and all the mediums mentioned above have grown in numbers.Read More
Internet marketing also referred to as marketing, e-marketing, online marketing, web marketing, search marketing or digital marketing is the process of marketing for various services as well as products that takes places over the Internet. There are various forms of internet marketing such as email marketing, marketing through wireless media etc. ECRM (electronic customer relationship management) systems and digital customer data are also combined and used together for Internet marketing.Read More