What started as a medium of sharing personal thoughts and opinions in 1990s has today become integral to almost every Digital Marketing campaign. Today everyone from fortune 500 companies to small enterprises, all have started investing conscious time and money in maintaining a blog for their brand.
In fact those businesses which are not doing anything substantial for their blog and not regularly updating it are losing huge opportunity to increase their visibility and therefore increase digital reach.
Building Relationships with audience
Bogging offers you a new opportunity with the potential to build relationships and add a personal touch to your brand, which in turn gives you an edge over your competitors. These new relationships can work favorably for the company in terms of potential leads for the company and strong reference in future. The content needs to create value for the clients and eventually helps to strengthen the loyalty between you and customers.
Communicates the brand message
Team members can have an opportunity to contribute to writing blogs about any topic relating to your industry. It will give readers the scoop on what’s new, and blogging is a way to keep things fresh. Apart from it, blog helps to create an online image for the brand. Readers will come back to read your blogs, share and reread if they find your topics relevant. With each blog post, the brands work towards solidifying the brand image in the customer mind and with time goes a long way in creating a visual footprint.
Favorable impact on Search engine rankings
Apart from registering the visual impact, it also increases the rankings of your website eventually bringing it on top of rankings. The more content pages you have on your website, the more likely you are to be found on the search engines-and at a higher place, too! There is not a better way to add relevant content to your website on a regular basis than to utilize a blog.
Starting with blog strategy
If you are new to blogging, it can be hard to know where to start, so here are a few tips:
Develop an outline of categories that focuses on your brand, and blog about topics relating to those categories.
You don’t have to create in-depth and long posts. Most readers respond better to shorter, more concise posts.
If your company has social media pages, be sure to link to them somewhere in your blog.
Results take time, so don’t get discouraged if you feel like your blog is not getting any hits. Just keep at it, and it will soon catch on.
Starting your blog is the first step, and once you have that done you need to continually pump out new content that is relevant to your target persona and interesting enough that they engage with it. Need assistance with your blogging strategy? Contact one of our inbound strategists today!