How To Create New Sales Opportunities through Social Media Advertising

Many company owners are wondering why social media advertising is so popular? Every firm is looking to reap the benefits of marketing through the social media channels. Some of the famous names such as Dell, HP and Coca Cola have attributed their recent successes to social media advertising. In the twenty-first century people can find the same family like feeling in the social media channels as they used to have as children surrounded by family and friends. Thus, they like to spend a fair amount of time on these sites. If the solutions or products users are looking for are present at the social media sites with the social media advertising then there are high chances of them selling well. The personal and cosy touch that the social networks carry makes your advertising claims reach the correct ears. And if your products and services can impress one of the users there are high chances of getting plenty of recommendations from the same person. But there are some things that should be kept in mind if you want to succeed with social media advertising.Select the right channel: There are large number of social media sites some of them (such as Twitter, Facebook, MySpace, etc.) are flooded by potential customers at all times. But as a shrewd marketer you have to identify the best social media channel where your advertising will get the best response from the correct primary audience. Make sure that the messages you put across to the target customers reaches them. The sales will depend on how effectively you have reached the people with the social media advertising.Specify the Target Customers: Now that you have chosen the channel your next job will be to find the target customers. Ensure you tailor your message for the target audience you want to attract. If you put the advertisements in general tone they will not fetch much response and might go unnoticed.Which types of social media advertising?: Social media advertising should always target a particular customer base. Make use of good key words and check your content carefully before publishing. The content should be easy to understand and short. A short FAQ addressing some of the common issues faced by the customers can also form a great combination. The advertisements should contain a blend of graphics, videos and images so that they have the desired appeal to the onlookers. While using videos make sure it is in multimedia format so that there is less time wasted in downloading the social media advertisements.Pay Per Click (PPC) Advertising: It is very important to get a higher ranking in social media or on the Internet if you want to succeed with your social media advertising. With PPC advertising you can get high ranking faster. People looking to buy products or services generally use the companies ranking higher, therefore business owners look to achieve it with PPC alongside the social media advertising.There are marketing opportunities galore in the social media channels and with this advice you can attain great success with the social media advertising. So try it today!

Summary: Social media advertising has enormous business potential when done with planning and care.

I am a social media marketing professional and Managing Director of Panther Interactive Marketing a social media marketing agency Panther was founded in 1994 & has clients across the UK, with a focus in the midlands – Nottingham, Derby, Leicester & London areas. Panther Interactive Marketing specialises in social media, social media marketing and social media networking as well as more traditional marketing methods. We help clients blend their social media into their overall marketing mix. Panther’s team help businesses grow in the UK and internationally with measurable ROI.

We offer social media courses and training to businesses from large multinationals to small home based businesses. We also have a wide range of packaged and bespoke social media services that we offer at very competitive rates.

We also run a UK focused Social media | Marketing | Web ‘monster job board’ which is packed with social media, marketing and digital marketing jobs