Internet Marketing – two words that can strike terror into the hearts of some small business owners. If you have been in business for more than a decade, you probably grew your business in much different ways prior to the advent of the Internet. Your listing in the Yellow Pages phone book and maybe an ad to go with it if you had the funds were all it took to get a new business off the ground. It had the added advantage of only needing attention once per year or so. If you were ambitious and something of an over-achiever, you might have engaged in direct marketing with flyers, mailers, or autofax campaigns, which would really get the word out about your business.
Those efforts aren’t gone forever, but they are definitely on the decline. Social media, the Internet and other virtual marketing campaigns are on the rise and is likely to hold court for some time to come. The way Internet Marketing and SEO work together is something that definitely needs attention, and deservedly so as you can exponentially grow your business from their results. If you have a business, you need to be on the front page of Google searches in order to land the customers you need to make your business a success.
This means that you have to have a website for your business. The more content you have that is fresh and informative with interesting tips and external links, the higher your website will rise in the rankings of Google searches as well. Google has recently done some modifications to their search algorithms that look less for clever keyword groupings and more for smarter high-quality content. This makes it incumbent on the small business owner to make sure they make modifications as well to stay current.
You won’t be able to create a website then let it sit and think it will bring you business. You have to put in some time and effort – update your information, add informative content that adds value for your potential customers, write blogs with attached comment forums that generate conversations and spark sharing. Don’t forget to add excellent images and photos – the more shareable the better. These bits that get picked up for sharing on social media channels like Facebook and Pinterest can drive traffic to your sight quickly, and will help you rise in the rankings as well.
Big Fish Dallas is a leading online marketing firm in Dallas. They offer exceptional social media marketing Dallas services and can help you better utilize social media in your online marketing strategy. If your social media marketing efforts are lacking or you want to talk to someone about a better overall online marketing strategy, visit http://bigfishdallas.com/ today. You won’t find a better social media marketing Dallas solution.