Internet marketing also referred to as marketing, e-marketing, online marketing, web marketing, search marketing or digital marketing is the process of marketing for various services as well as products that takes places over the Internet. There are various forms of internet marketing such as email marketing, marketing through wireless media etc. ECRM (electronic customer relationship management) systems and digital customer data are also combined and used together for Internet marketing. It also involves for the technical as well as creative aspects of the Internet including advertising, development, design and sales. iMarketing also refers to the placement of media through search engine marketing (SEM), search engine optimization (SEO), banner ads on some specific websites, mobile advertising, email marketing and web 2.0 strategies. Thus, its areas are very broad.
As the name suggests and mentioned in the above there is no any involvement of physical sales in online marketing. Peoples use it as network marketing on the Internet. They try to generate more traffic to their website so that peoples could know about their products and services they offer online. This will help businessmen to know the email addresses of their visitors and further they could run email marketing campaign to increase their sales in a short span of time. This is one of the most advantages of Internet marketing that any businessmen can do the marketing in sitting at their room.
Now, web marketing trends are increasing continuously in a drastic way as it provides one of the most convenient marketing platforms which is not possible in case of physical marketing. It has explored the growth of online store as there are number of online stores available in these days and all are running their business successfully throughout the world. You can say that internet marketing works as a catalyst for businessmen to expand their business and to increase their revenues in a short period of time. There are various kinds of paid marketing campaign run by various search engines like Google, Yahoo or MSN Bing along with many others.
No one can ignore the importance PPC (pay per click) campaign run by Google for online marketing. Similarly, Google Ad words, Yahoo Paid Inclusion or MSN Ad center are affiliate advertising program run by Google, Yahoo and MSN respectively. For these programs, you have to pay fee to search engines which may vary from campaign to campaign. It’s very useful for new businessmen who has just started their business and want to promote their businesses.