Many firms express a need to invest more in corporate innovation. However when investigating further into the thoughts of the managers who feel they need to make the change, it often show that’s there is a lack of clear direction with their innovation management and misunderstanding with how to manage their creative people. The reason for this confusion is because companies who express their need for corporate innovation feel that they will need to cater to creativity and deviate away from productivity.
The environment in corporate innovation must be established to build more influencing factors for creativity. More instance, businesses should invest in enterprise management software or idea management software in order to show that there needs to be a change in the influential factors that stimulates creativity and innovation. The second change that needs to be made it to eliminate the limiting factors that inhibit the drive that innovation.
The first de-influencing factor is in time. Time is crucial for establishing trust and understanding other cultures. There two ways time can influence creativity depending on the situation. Pressure time and innovation management can motivate innovation in order to solve a challenge by a deadline. The entire process can be tracked with an enterprise management software or with the influence of innovation consultants. The other is by allowing open time to explore and test various ideas with the goal of the best produced product. Free time allows for many people to explore and ideas software and allow for the natural flow of innovation process management to continue. With “free time” new connections can be made, where as scheduled time or deadlines is a focused on efficiency with innovation.
The next but most needed influential factor is empowerment. The freedom to act autonomously is important for innovation management. Scheduled time often limits the feeling of empowerment by giving away the feeling to another “owner”. With an idea management system ownership of a challenge or a problem should be given to those who solve the problem. The form of the organization and the environment in which the innovation tools are placed can influence the type of result the creative minds will be able to produce. Empowerment should be a goal oriented process with the focuses on maximizing the innovation tools including the idea management software. Coinciding with this sphere of influence is trust. The creative minds maximizing the innovation tools should feel they are trusted enough to ensure that they will produce good work. Creativity is limited with a limited amount of trust. When corporate innovation is in tightly connected management structure the feeling of trust will be limited.
It’s a tricky balance to establish structure while fostering innovation. When corporate innovation is structure it impedes the free mind needed for creative work. Control and task oriented work limited the creative and innovation process management. The climate can be resolved by structure innovation with an enterprise management software. The innovation process management falls under a structure. The work can be overseen by innovation consultants.
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