Video Marketing: With the increased awareness of online channels and applications, Video Marketing is on the rise. There are many studies and stats that substantiate the fact that videos have been aggressively used as an online marketing tool to meet marketing objectives. Following are some tips that can help you in building effective online video marketing:
1. Inculcate great content which compels viewers to share the video among their friends. Great content is like a soul which is then compressed in rich media format.
2. Make your title count by lending attractive and short titles to your videos. Title is the very first thing that catches the eyes of online users and if the Title is attractive and give the idea of the video content then it attracts a large number of relevant online audience.
3. From online marketing point of view, include your website URL in the text box of the video, otherwise what would be the use of taking all that pain?
4. For effective video marketing and gaining high ‘views’ stats, it is imperative to include relevant keywords in your video text box body content, title and tags so that the video can be listed on search results.
5. Interact and respond quickly to any query, question or comment made by your audience.
Social Media Marketing:
1. Do not always go after sales. Serve your community by sharing and creating valuable content that educate your society and help in betterment. People will adore your brand.
2. Your main social media marketing objective is to pass traffic to your website; therefore create engaging content from your website and share it on your social media channels.
3. Social media optimization is an integral part of social media marketing because it is of no use if the content is limited to only one or two social platforms.
4. For optimum results, find niche social media channel for your industry type. For instance, arts, paintings and interior designing industry has a huge scope on social sites like Pinterest and Facebook.
5. For effective social media marketing results, Interact with your audience, make them feel like an integral part of your brand so that they promote your brand and not you. Respond to every relevant query, acknowledge good comments and opinions, etc.
Follow all the above mentioned tips to see drastic results and meet your online marketing objective with the help of two most crucial tools: Video Marketing and Social Media Marketing.
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