Regional innovation systems

recently. Basically, this concept aims at redefining the role of a region in innovation processes,

to abandon the political focus on local and regional innovation networks (Asheim & Isaksen,

2002). It goes to the extent of bringing territorial innovation theories up to date. Geographical

proximity is imperative in regional Innovation System as unstated information can be shared

easier when actors of the innovation process are in a suitable detachment.

In addition, intensification of reliance between individuals of modernism needs constant

interactions which can be made easier by close relationship. This entails that limited to a small

area interaction can be reinforced by socio-cultural principles like customs which are entrenched

in a geographical area. Agglomeration is another entity that enables geography to influences

regional innovation systems is that it forces contribution to knowledge infrastructure by

concentrating universities, research centers; easier access to rules and regulations (Acs, 2000).

7

Basically, this entails that the shorter geographical distance between participants, the less the

coast of exchange knowledge and information and the faster communication between actors.

Another issue that influences regional innovation system is cognitive proximity. It shows that too

little cognitive proximity leads to misunderstanding and too much may cause a problem of lockin.

The outcome of cognitive geography is usually that one is not able to notice possibilities

on new technologies and markets as routines that are within an organization. Organizational

proximity is another issue that denotes the extent within relations taking place between actors in

a firm setting. Basically, this tends to depend on the rank of the autonomy which the cooperating

actors acquire. In addition, there is social proximity which is a social embedded relation that is

between actors at the micro-level (Cooke and Morgan, 1994). This is where socially embedded

relations are meant to be understood as relationships that are based on trust constituted of

friendship and past experiences. Therefore, too little social proximity may result in a decline of

the innovation capacity of firms caused by lack of trust and commitment and too much can

inhibit innovativeness.

Geography in regional innovation system has shed new light on historically contigent

regional preconditions for innovation and economic growth, and has also revealed a weakness

in established systemic approaches to innovation attributes to their often limited appreciation

of these path dependencies (Andersson and Karlsson, 2002). In essence, this entails that the

geography of regional innovation system tends to draw attention to the demarcation, overlap and

relationships with extra-regional actors, networks and institutions.

8

The development of information and interaction technologies is another reason as to why

the role of geographical distance in regional innovation systems is perceived as diminishing by

scholars. This is so as the appearance of ICT changed the methods of generating, storing and

knowledge. Face-to-face interaction can be substituted by communication via virtual proximity

as there is technology. In addition, ICT increases the chances of changing tacit knowledge into

codified knowledge. Essentially, this shows that technological evolution has led to increase in

mobility of individuals and facilitated temporary geographical proximity.

Generally, geography matters as the idea behind territorial innovation models, stating that

the key factor of the growth and competitiveness is to be seen in local environment and

geographical proximity. it is beneficial for the transfer of knowledge and innovation processes.

This is so as the development of ICT facilitates the transfer of knowledge over long distance at

low cost and accelerates the codification of knowledge. In addition, the claim that geographical

proximity, regional and local levels still matters as it has proponents. Virtual proximity is not

able to be a surrogate for geographical proximity concerning transactions that are characterized

by ambiguity and complexity (Autio, 1998). Another aspect is that establishment of social

relations and community’s development from scratch cannot be done relying on new

technologies in the initial stages.

It is perceived that the role of geographical proximity in an organization’s innovation

performance depends on the firm, the size of the firm, and the target to which the distance is

considered. Geographical proximity positively influences the propensity of small firms to

collaborate with universities, where as for large firms the distance is less important because the

collaboration with world-class science is more valuable for them. Territorial closeness to other

9

firms improves innovation productivity of software firms and closeness to their clients does not

matter for their innovation performance. With regard to distance to investors, spatial proximity

impacts the likelihood of investments and is especially imperative for less experienced venture

capitalists. Thus, technological evolution has facilitated communications between actors of

innovation processes.

Globalization and technological evolution influence the role of spatial distance in

innovation processes but local environment is still imperative for local firms. This is based on

the aspect of presence of close knowledge networks and institutional assistance. This is so as

geographical closeness used to be perceived as an essential circumstance to share implicit

knowledge and to improve trust among investors. Furthermore, it is very important to lend a

hand both within the local network region and with far-away partners. This will contribute to

establishment of territorial innovation models as open systems that are unavailable in interactive

learning by global connectivity (Autio, 1998). This is the case as scientists have emphasized the

local character of innovation processes and have perceived the region as a locus of innovation.

Problems that Regional Innovative Systems face

Although regional institutional framework is perceived as being highly influential for the

way actors perform, such regional conditions do not always primarily matter by shaping a local

arena for knowledge exchange and direct interaction between region actors. Moreover, the

miscellaneous variety of regional innovation system types brings about a considerable scale of

definition bewilderment and empirical justification issues (Andersson and Karlsson, 2002). It

makes it a problem for researchers and policy makers alike to predict what a regional innovation

system is. The advance goes through the absence of a amalgamated theoretical framework from

This article was created by carol,a professional procurement executive. She has also been dealing with sales support at Mambo Microsystems Ltd, a well known company for Reseller hosting .in kenya.

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Digital Marketing Opportunities for Career Seekers

New innovations are part of everything these days and same is the case with marketing. Revolutionary advancements have been recently seen in digital marketing that is leading to many structural changes in organizational jobs. Though this can seem to be a bitter feeling for recruiters; for career aspirants, this frenzy is a boon. Moreover, from the perspective of businesses, they have been rendered with incredible new and enhanced tools for increasing ability of reaching target audience globally.

However, what all this means is that the requirement of addressing new and sophisticated technology and techniques of digital marketing will need skilled employees who have the capacity of leveraging tools and eventually help companies and businesses. But, there somehow seems to be a skills gap that needs immediate recruits.

Some important opportunities for career seekers in digital marketing

Content marketing: This is the hottest opportunity that is waiting to be grabbed globally these days for digital marketing professionals. Most leading organizations and businesses have actually started creating specialized departments around this profile. Though every organization may have flexibility in terms of job titles, functions will remain similar everywhere.

Social media management: Companies literally play around with various titles for this job. You will hear social media manager, community manager, social ninja and growth hacker to name a few profiles that are nothing but management of social media platform. The primary responsibility of these professionals is to manage conversations with online customers to grow business.

Others: Along with the above two top profiles, digital marketing offers many exciting roles such as SEO professional, SEM, Web Analytics, Web Designing etc.

For career seekers who have always seen the traditional form of marketing may find it difficult to grasp digital marketing practices. Digital Marketing cannot be learnt in a day or on its own. There are many new jargons in the digital world which you hear every now and then and to understand these, you need proper education. So the key to success in this career stream is to join a good digital marketing school that is capable of imparting quality education.

==> http://digitalmarketingschool.in/

Digital Marketing Opportunities for Career Seekers

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Rank Higher In Search Engines With SEO Company India

SEO or search engine optimization is the process to optimize the web contents, heightening back links to domain and linking structures. If you compare with the other web marketing forums, you will see that SEO is considered as the most effective online advertising medium. No wonder it is an excellent approach to promote your company services and products thereby driving in a good number of traffic to your website. You can carry out this process anywhere in the globe, but research says that the majority of people outsource the entire process from India itself. SEO services in India is unbeatable and unquestionable as they have experienced and skilful SEO experts. You must be thinking why “SEO Company India”? The reason behind it is very simple. This is because they deliver cost-effective and valuable SEO services to its widespread clients spread all across the world.

Over the long run, specialists and experts of India has formed a concrete bonding with far-reaching customers by providing array of services to all divisions of online marketing. The SEO services include PPC, website designing, robust website development, SEM, domain registration, website hosting and so on. By providing outstanding user-friendly SEO services to its customers, SEO Company India has topped its position in the entire world. With time, India has gradually turned a hub of SEO services due to its resources and trained man power. The services that are found in India are exclusive and are worth your price money. While you are selecting a SEO company from India, there are certain points that you require to make sure in order to avail the best services.

Picking up the right kind of ‘SEO Services’ is entirely in your hand. A SEO expert gives his judgment from the online marketing point of view. He is the one who can judge which will be best and help your company grow higher. Before hiring a SEO Company India you need to research well so in the later part you do not get misled. If possible collect every detail of the particular company you are hiring and then move on accordingly. You may even contact the clients to whom the company has served and get a clear feedback of their services and performances as well. Appoint services from the Indian SEO companies and see what magic they create for your website. They aim to make your website search-engine friendly and reach a wide ranging global customers and visitors.

Getting top rankings in major search engines like Google, Yahoo, MSN and Bing is what every business owners fantasize. Search engine optimization is an amalgamation of different ethical practices, which guarantees good search engine rankings thereby drawing a number of traffic to your website. The approach is entirely dedicated to amplify your business profitability thereby benefiting you to change leads into sales. We all know that when it comes in doing online business, many people think that having a website can make money easily. However, the fact is you need a website that looks impressive and provides dynamic results as well. Let others know clearly about your website keeping in mind the draw in a huge number of traffic to it. Always put sincere efforts to improve your website’s search engine ranking and visibility as well. If you feel that ‘money’ is your main criteria, then opt for affordable SEO packages. No wonder SEO companies from India would offer you the best and cost-effective packages. So, be positive in your approach and take your step accordingly.

Are you looking for an impressive website? Then hire specialists from SEO Company India and get the best out of it. To know more about affordable SEO packages and SEO Company India, browse through www.seospecialistsindia.com.

Why implementing social media optimization services is a must for the promotion of a website?

Following the launch of a business online, perhaps the most difficult part most start-up webmasters encounters is to scale up its visibility or ranking in the search engines. Since unless your target people who are interested in your business be aware of your business products/services, your business is surely to survive in anonymity. That is why, there are a wide variety of proven techniques out there that can leverage the identity of a brand influentially, so with said whether you have a start up or an established business and are concerned about its visibility or want to enhance the same, you cannot avoid implementing search engine optimization services.

By the way, search engine optimization SEO is the key to unleash massive volume of success to your website and it comprises a lot of wonderful techniques to achieve the need. Among the spectrum of different SEO techniques, social media optimization (SMO) is one guaranteed technique that most webmasters implement in accordance with their business needs and goals. Not to mention, social media optimization is a great step to bring your website close to wished-for success. So if you have a website that demands minor/major optimization, strategic use of social media optimization services can strongly assist in actualizing the same.

If you are new to the world of SEO, you may be avid to know what social media optimization is exactly about. Well, to answer the question, SMO is a technique which is fundamentally put into effect to grab the attention of online visitors. Once you notice that the traffic is directing to your website, you can rest assured that it will work helpfully in enhancing the product sales.

It is a fact that social media optimization services enrich the website’s content by incorporating a variety of engaging elements. Some leading social media platforms online include Facebook, LinkedIn, and Twitter etc.

You can reap the multiple benefits of the said technique via blog posting. Opting for link exchange is another favorable method to optimize your website. That’s not all, you can even involve yourself in discussion group and can post updates on a variety of social networking profiles on a day-to-day basis.

Take note than if you implemented the SMO technique efficiently, chances are very much that you will never have to depend on world of mouth marketing. However, in fact, through social bookmarking, sharing videos and images you can be under the thumb to achieve the need.

So, get ready to implement the aforesaid SMO strategies and rest assured to ensure an unprecedented visibility of your web business across your target audiences.

Author is associated with Easy Media Network, contributing in search engine optimization, internet marketing, social media optimization, article writing and publishing, online reputation management etc, to help clients getting high rank and generate only targeted traffic from genuine sources.

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Tips for Social Media Success

Social media marketing techniques can streamline an existing business, making its website productive; result oriented, and makes it user-driven. The techniques are highly effective and easier to implement. Business marketers use it extensively and measure the output. They leverage more efficient and effective social media optimization techniques to improve website performance. The techniques are good for small to medium-size business. This has significantly shifted the marketing and advertising framework of companies and today, most of the companies are utilizing social media to publicize their brand.

Social media is the best way to connect with the customers. More and more companies are embracing it harmoniously to understand the needs of their customers. However, most of the companies are using it to maintain good relations with their customers and reap long-term profits. Some of the social media marketing tactics that can bring success for your business are as follows.

Understand Your Customers

It is important to understand your customers and their inherent behavior. It is also vital to know their particular choices and expectations. This will enable you to define your social media strategies. You can promote your product or service accordingly. You can offer discounts in order to attract your audiences. No doubt, it will help you to direct carve your position in your customers’ heart. Indeed, customers also like to get entertained in innovative ways.

Develop Suitable Content

Once you have successfully identified the needs and wants of your audiences. It becomes easier to develop intuitive and specific content for them. Social media is the best platform to upload content for your audiences. Audiences also like to read, understand, and share content through these sites. They love videos, images, case studies, success stories, and advertisements. These elements engage them and create business value over time. In fact, it helps in maintaining better relations with them.

Optimizing content is also a major element, which helps in making your content readable and shareable. Audiences can search your content easily through optimization. It also includes making the content the exclusive, optimized, and transparent. Giving proper and worthy headings and sub-headings are very essential to attract visitors.

Most of the successful companies extensively use the power of social media techniques to simplify, standardize, and streamline their online operations. They look to empower their audiences and provide value to them through these mediums.

Business marketers use social platforms to build their reputation through these mediums. They turn their disasters to opportunities, and recover from huge loses. They fix problems and issues their customers have and take immediate actions for complete customer contentment. Whether the organization is profit oriented or not, business marketers connect with the audiences through these channels to enjoy organic traffic and better rankings.

Alex Smith is a ghost writer, contributing in search engine optimization, internet marketing, social media optimization and online reputation management to help clients getting high rank and generate targeted traffic from genuine sources.

Tom Donovan: Social Media Leadership On Long Island

Unlike many other Internet marketing pros, veteran Long Island web development and Internet marketing professional Tom Donovan is not among the “me too” crowd, following the crowd and quickly embracing the Net’s “next big thing.”

Donovan knows that the fast-moving interactive marketing industry is replete with news, blogs and posts about the latest innovative strategies. His extensive experience in the industry allows for a deliberative, analytical approach to programs and strategies. When Donovan does embrace a concept, it takes on a new dimension within New York web development and Internet marketing circles.

The buzz about social media has not escaped him at all, but Donovan believes a certain degree of maturity had to be established before social media could reach its fullest potential and be realized by his diversified company as a viable, monetizing marketing vehicle. Now, that point has been reached.

Donovan’s web design and SEO company The Web Leaders is including social media programs as an integral part of its online marketing offerings. His emphasis on a turnkey approach for companies, starting with web development and extending through to all aspects of Internet marketing, including SEO and SEM, allows for a cohesive strategy that keeps companies on a strategic path with manageable, realistic traffic and profit goals. The company believes that social media should always be part of a coordinated approach to web marketing, and his readiness to include it as part of a synergistic marketing plan of attack is very significant.

There are many interesting implications with social media besides the positive aspects of branding and promotion of customer identification that it allows for. Newer search engine algorithms, especially with Google, are demonstrating a realistic SEO aspect emanating from social media. Search engines “see” social media increasingly as a means to obtain timelier, relevant search results that are meaningful to the user. This is a powerful reason why now, more than ever, social media is maturing and more than just “the next big thing.”

Tom Donovan and his experienced staff monitor these developments regularly and his leadership within the industry in New York positions The Web Leaders very well for successful, return-on-investment driven program initiatives.

For more information, please contact The Web Leaders, http://www.thewebleaders.com, or call 866-516-5323.

Digital Marketing for Entrepreneurs

Digital marketing is taking the world by storm with continuous and ceaseless expansion. This has made it imperative for companies to understand traits that can help them succeed using the immense potential of this digital medium. However, the issue that is troubling companies; especially entrepreneurs, is lack of, or completely non-existent effective strategies for success. This issue acts as a big hindrance and prevents entrepreneurs from achieving their goals.

A perfectly planned and efficiently executed strategy for digital marketing is the key for beating competition. The ability to thrive in this rapidly moving economy for new businesses is dependent on how effectively they are able to first adapt and then plan digital media.

The tilt towards digital media for entrepreneurs

Right from smart phones to social networks, digital tools are penetrating marketplaces like never before. Consumers too are tilting largely towards this medium for almost every need. So, regardless of whether you are a big organization, an entrepreneur, or a start up, and irrespective of the size of your business, learning about digital marketing and then leveraging its potential to your benefit is the need of this hour. Engaging and interacting positively with your consumers are activities that can be conducted effectively with digital marketing.

Learn before your jump

However, there is still an issue for entrepreneurs. The hype around technology innovations such as digital marketing is so vast that understanding everything and then choosing what suits perfectly is confusing. Simply opting for something just because it is trending is not going to work. This may also lead to backfiring. Even if you hire professionals for this activity, knowing about the work yourself is extremely important.

So the key lies in getting to the roots of the trade yourself with quality training in Digital Marketing. This can be done from some good and reputed digital marketing schools. This medium changes almost regularly and you need to stay in sync. For this, learning the trade cannot be ignored.
==> http://digitalmarketingschool.in/

Digital Marketing for Entrepreneurs – digital marketing school

Electronics Engineering Technology Distance Learning – Become a Most in Demand Technologist

Electronics Engineering Technology distance learning courses are flourishing, making use of the low entry-level requirement of a 2-year Associate Degree to become an Engineering Technician, and the further career advancement to an Engineering Technologist (or Applied Engineer) possible in the field by pursuing a 4-year Bachelors Degree. Among all Technicians and Technologists working in USA, Electrical and Electronics Engineering professionals make up more than one-third, which is a clear indication for their demand. And this demand is nowadays driven more by the high-tech industry’s need for Electronics Engineering Technicians, rather than the conventional industries’ need for Electrical Engineering Technicians.

Why Electronics Engineering Technology?

All of today’s booming industrial sectors like telecommunications, medical equipment, control systems, automotive systems, navigational systems, and of course, the consumer appliances sector are bringing out everything from mobile phones to home theatres, and require expertise in Electronics Engineering more than anything else, which explains the demand for Electronics Engineering professionals.

However, to attempt the field through an Engineering Degree can be taxing to those students who are not interested in taking advanced level mathematics (calculus) courses that an Engineering Degree requires, or to endure its long 4-year time frame. For such students, Electronics Engineering Technology is a great option, with its stress on applied or hands-on Electronics Engineering rather than the mathematics-dense and research-oriented Electronics Engineering. The time frame also is much shorter, with an Electronics Engineering Technician requiring only a 2-year Associate Degree to enter the field.

The job opportunities too are tilted in favor of Electronics Engineering Technicians when compared with Electronics Engineers; there are 182,000 Electrical and Electronics Engineering Technicians working in USA, compared with only 143,000 Electronics Engineers. The only drawbacks – a lower level in the hierarchy and the lower starting salaries than Electronics Engineers – can be overcome in the long run, since interested Electronics Engineering Technicians can study further for a 4-year Bachelors Degree, thus qualifying for the senior position of Electronics Engineering Technologist, who enjoys a position and salary comparable to Electronics Engineers. Average salary for Electronics Engineering Senior Technicians / Technologists is US $ 46,000, very comparable to salaries for Electronics Engineers at US $ 52,000.

Why Electronics Engineering Technology Distance Learning?

It is estimated that job opportunities for Electronics Engineering Technicians and Technologists would grow at up to 17% every year, for nearly the next 10 years. The requirement of an Associate Degree for entering the field is a relatively recent phenomenon, and a significant percentage of working Electronics Engineering Technicians doesn’t have such a formal degree. The industry preference to degree holders is encouraging such working professionals to get an Associate Degree, and electronics engineering technology distance learning becomes the natural choice. Also, due to the boom in the sector, those already having an Associate Degree will go for a Bachelors Degree so that they can work as a Technologist. And, of course, the growth prospects in the sector are attracting working professionals from other fields to Electronics Engineering Technology. These three factors are driving the huge demand for electronics engineering technology distance learning courses.

Earlier, there were technological hindrances to deliver such a hands-on course through a distance or online model. However, with the development of state-of-the-art systems like National Instruments’ LabVIEW/ELVIS (Educational Laboratory Virtual Instrumentation Suite), which can be used by remote students through a web browser, to virtually perform any electronics experiment, the demand for Electronics Engineering Distance Learning courses are at an all-time high.

Universities and Colleges Offering Electronics Engineering Technology Distance Learning

Electronics engineering technology distance learning courses offer both 2-year Associate and 4-year Bachelors Degrees. While Community Colleges and Institutes dominate the Associate Degree scene, Universities and Polytechnics are the primary sources for Bachelors Degrees. While searching for electronics engineering technology distance learning courses, it should be kept in mind that many US institutions still call the subject Electrical Engineering Technology.

Associate Degrees

Many Community Colleges and Institutes offer 2-year Associate Degrees for electronics engineering technology distance learning, but fully accredited courses are fewer. Whether for employment as an Electronics Engineering Technician or for further pursuance of a Bachelors Degree, it is always better to go for an accredited course. Cleveland Institute of Electronics (CIE), Penn Foster Career School, and Grantham University are three institutions that offer accredited Associate Degrees in the subject.

CIE’s Associate in Applied Science (A.A.S.) in Electronics Engineering Technology boasts of many unique features. Designed from the ground up as a distance learning course, rather than an online adaptation of a regular course, the CIE A.A.S. provides everything that an electronics engineering technology distance learning student might require, in a packaged fashion – complete with printed courseware for over 250 self-paced lessons, videos, and detailed instructions for the over 300 hands-on lab experiments. The only thing missing will be access to an Oscilloscope, and the CIE Bookstore even sells Oscilloscopes at discounted prices to its students! One-to-one instructor support is always available for students. Even the exams can be taken online. A really unique feature of the course is that interested and capable students can complete the course in half or even quarter time, and need only pay for that!

Penn Foster Career School offers an Associate in Specialized Technology (AST) in Electronics Technology, that can be completed fully online, with access to an internet-connected computer being the only requirement. Tuition includes well-written and amply-illustrated printed courseware, tools and equipment for experiments, and unlimited instructor support through website, phone, email, and regular mail. Online open-book exams and end-of-semester proctored exams are other features of this course. The course is self-paced, with longer than 2-year durations allowed.

Grantham University offers an Associate of Science (AS) in Electronics Engineering Technology through the distance mode. The tuition package for the course includes textbooks, lesson guides, grading of all tests, mailing of materials and graded tests from the college, consultation with instructors, and required software. Proctored exams are conducted at the end of every semester, which lend more credibility to this course. Consultation with instructors is available through phone, fax, email, and regular mail. To better facilitate the distance mode of the course, Grantham University even provides a discounted option for its students to buy computers from Dell. However, the main advantage of this course is that full credit transfer is possible to Grantham’s Bachelors Degree in the subject. Grantham is especially popular with military students.

Bachelors Degrees

When it comes to Bachelors Degrees for electronics engineering technology distance learning, even courses with accreditation from the Technology Accreditation Commission (TAC) of the Accreditation Board for Engineering Technology (ABET) are available.

Old Dominion University offers its Bachelor of Science (BS) in Engineering Technology, with Electrical Engineering Technology as Major, and Electrical Systems Technology as optional. The course name follows the earlier US convention of naming Electronics Engineering courses as Electrical Engineering courses. This B.S. indeed has significant stress on Electronics Engineering Technology. In-depth coverage of Electronics includes Linear Electronics, Digital Controls, Microprocessors, Communications, Control Systems etc. High-tech delivery methods like virtual laboratory, streaming video, and satellite broadcast for 1-way video and 2-way audio, are fully utilized. The course is accredited by TAC of ABET.

World College, a wholly owned subsidiary of the Cleveland Institute of Electronics (CIE), offers a Bachelor of Electronics Engineering Technology (BEET) through the distance mode. Features include over 300 lab experiments, online exams, and toll free phones and email for consultation with instructors. Subjects covered include Electronics, Computer Technology, Telecommunications, Electrical Power, and Control Systems. Access to a computer and an oscilloscope are necessary.

Grantham University (described above, under Associate Degrees) also offers a Bachelor of Science (BS) in Electronics Engineering Technology.

The only current limiting factor for electronics engineering technology distance learning seems to be the high costs for implementing virtual labs that can be simultaneously accessed by a large number of students, and once this is solved by better and economical hardware and software, electronics engineering technology distance learning will be provided by more and more Universities, Colleges, and Polytechnic Institutes.

Jim Zorn is web master of the Guide to Distance Learning. Please visit to learn more about online colleges and universities, distance learning degrees, majors and courses offered.
http://www.guide-to-distance-learning.com/index.html

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Creative Innovation

How creative is your innovation “process”?

Think about it? Is your innovation process highly prescriptive or very organic?

Is your innovation pipeline delivering a balanced portfolio of projects and products or is it skewed to being incremental or hedging on high risk disruptive innovation?

With all of the capability to connect and communicate with other people and data, creating a balanced and fruitful innovation ecosystem in today’s world has been made easier, wouldn’t you agree? Or maybe not!

There are several issues that we need to acknowledge, which are spoken privately but not always openly discussed as you will see why. There are also two strategies that we need to embrace, understand and implement.

Innovation Issues

Innovation is about being creative, creating that new “thing” that nobody else has thought of and adds value.

Below are some of the common innovation issues in the form of barriers and constraints that I have come across whilst working in various sectors such as the construction, pharmaceutical and biotech industry, albeit with varying degrees. Think about how many of these you have experienced within your organisation.

Standardisation – you are working in a business and a world where you have to conform to procedures, policies, legal requirements, so much so that creativity is virtually non existent

Linearity – from standardisation you have business processes, work flows, whereby you believe if you follow the process you will get the right results. I believe it was Einstein who said Insanity: “doing the same thing over and over again and expecting different results.” There is a time when you need to go off-piste.

Diversity – within your business and organisation you will have a set number of people with certain skill sets, training and knowledge based on what you believe to be correct. There are over 7 Billion people in the world and I would bet that there is someone, somewhere who is not in your organisationthat has the block-buster idea or know how to develop a transformation and disruptive innovative solution.

Passion – how passionate are you and the people within your organisation about your work, how it contributes to creating and developing new products and services. Are you high performing organisation?

Creativity – do you promote continual learning and development through dynamic collaboration across your business and with outside organisations that can help you to think creatively?

Visualisation – having visibility of your innovation pipeline, that can be shared with anyone and supports divergent thinking is part of creativity.

Poor decision making – you are constantly being bombarded with data, requests, distractions that it is becoming more difficult for your to make informed decisions and is taking longer to make.

Fear culture – fear of being wrong, getting a negative result and sharing it because of what people might think of you or how it will affect your career to get to the “top”.

You will notice in most of the items above there are only one or two points that are system and technology related while the others relate to people – you and me. And yet what I have discovered is that businesses will typically focus on the “tangible” assets such as the business processes, systems, equipment and not on the “intangible” assets, which include people, the organisation and knowledge (including data and information) that contains the highest part of an organisations value and innovation capability.

Why is that?

Probably because processes and systems are easier to understand and therefore easier to optimise. But are you optimising the right part of your organisation?

People working collaboratively

I recently attended a presentation to listen to the person who led the engineering and construction delivery of the London 2012 Olympic Park. It was truly amazing how leadership where able to pull so many people together, deliver innovative designs and construction solutions and still meet and sometimes exceed the key milestones and metrics that were set, by working together as a team – a very big and diversified team.

The other key attribute that the presenter identified was clarity. There was clear visibility of what the objectives where, how they were going to do it, roles and responsibilities.

There were several main points to the successful delivery of the London 2012 Olympic Park but two in particualr resonated with me.

Collaboration – people working together to deliver an agreed outcome

Visualisation – the use of integrated visualisation tools such as BIM so everyone understood. Total clarity.

Helping people to collaborate with clear visibility can support and enhance your innovation capability.

Creative Innovation

Regarding the issues listed above I have considered their effect on creative innovation and how collaboration and visualisation could faciliate change and improvement.

Standardisation

If you work in a highly regulated industry you will veer to the safe, low risk position and more often or not you are driven there out of fear. Fear of getting it wrong can lead to very serious consequences such as a safety issue. This standardisation is further endorsed by people in your organisation who make sure you follow the linear process so that you do not step off the “proven path”.

This is further complicated when you have other people trying to create something new and are continually trying to step off the proven path. Both are working separately and to a degree, in opposite directions. But isn’t amazing. When a mistake is made or something does go wrong there is great learning. When these groups gather to analyse and work out collaboratively what went wrong, innovative solutions are created.

It takes an issue, for people to react and come together. What if you were to “fail” in a controlled way – fail quickly, continously, learn quickly and do it cheaply.

Celebrate that failure as a new learning and do it as a group rather than specific departments or individuals. What would that do to help increase your innovation capability?

Measuring people

People work differently; they have different skills and capabilities for learning and being creative. When in a group do you consider their performance from that perspective or do you revert to the dreaded Personal Development Plan and measure them individually. You can have fantastic individuals but unless they are team players, team collaboration will be low and will stunt your innovation and growth. Look at any team sport and who are the winners.

Aesthetic collaboration

Is your organisation and people being bombarded with data, information, emails – demands for immediate answers and responses? You probably have emails for example that you do not even bother to look at – you have become anesthetised to this communication. Similarly, if your innovation follows a linear, prescriptive process and is a continuum of targets and milestones, following procedures religiously, completing work that you know to be of no innovative value, but carry on for fear of non-compliance, you have an anesthetised process.

You need to create a culture and environment for aesthetic collaboration by developing a visual and social process that captures ideas through social critiquing, communication – collaboration acts as a catalyst for transformational innovation. This creates a “lens” for you to focus on. This is when your senses are at their peak and will help you and your colleagues become more creative such that you gain insights and ideas that create new value for your organisation and supports improved and quick decision making.

Key to aesthetic collaboration is to be more visual and have the ability to visually collaborate (socialise) with a diversity of people both internally and externally. Having this unfamiliarity of people and uncertainty of not knowing what will be said, what divergent questioning, thinking and answering will occur creates a high degree of excitement, alertness and focus. It is genetically built into us. I am sure you have experienced this haven’t you?

Visualisation

To support aesthetic collaborations the ideasneed to be dynamic and interactive. Typically you will capture these onto spreadsheets for analysis, develop a presentation to visualise and email it to communicate to other people. Sounds familiar?

You only have to look at the use of BIM (Building Information Management) within the engineering industry and the positive effect it has including an increase in innovation. Being able to visualise a complicated “boring” drawing into a 3D, fully rendered visualisation of what a building will look like allows a diversity of people to interact, create ideas and solutions that the engineer would never think of.

This I remember vividly when reviewing hospital bedrooms with nurses during their coffee break using visualisation to walk “virtually” through and see the wards that they would be working in. There was a long list of design points that us engineers just did not even think about. This co-creation was a new experience and developed a passion within the team to succeed.

Creative Innovation

I hope this has helped you to think how you can develop a creative innovation culture within your organisation using collaboration and visualisation as potential catalysts for change and creative innovation.

Jason Hier is an accredited BS 11000 facilitator and Director at Roelto – a London based Collaboration and Visualisation organisation.

Delivering effective collaboration, efficient data visualisation and productive visual collaboration for your business.

Discover how you can easily visualise and collaborate to develop a creative innovation process

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Building an Environment for Innovation Process Management

Many firms express a need to invest more in corporate innovation. However when investigating further into the thoughts of the managers who feel they need to make the change, it often show that’s there is a lack of clear direction with their innovation management and misunderstanding with how to manage their creative people. The reason for this confusion is because companies who express their need for corporate innovation feel that they will need to cater to creativity and deviate away from productivity.

The environment in corporate innovation must be established to build more influencing factors for creativity. More instance, businesses should invest in enterprise management software or idea management software in order to show that there needs to be a change in the influential factors that stimulates creativity and innovation. The second change that needs to be made it to eliminate the limiting factors that inhibit the drive that innovation.

The first de-influencing factor is in time. Time is crucial for establishing trust and understanding other cultures. There two ways time can influence creativity depending on the situation. Pressure time and innovation management can motivate innovation in order to solve a challenge by a deadline. The entire process can be tracked with an enterprise management software or with the influence of innovation consultants. The other is by allowing open time to explore and test various ideas with the goal of the best produced product. Free time allows for many people to explore and ideas software and allow for the natural flow of innovation process management to continue. With “free time” new connections can be made, where as scheduled time or deadlines is a focused on efficiency with innovation.

The next but most needed influential factor is empowerment. The freedom to act autonomously is important for innovation management. Scheduled time often limits the feeling of empowerment by giving away the feeling to another “owner”. With an idea management system ownership of a challenge or a problem should be given to those who solve the problem. The form of the organization and the environment in which the innovation tools are placed can influence the type of result the creative minds will be able to produce. Empowerment should be a goal oriented process with the focuses on maximizing the innovation tools including the idea management software. Coinciding with this sphere of influence is trust. The creative minds maximizing the innovation tools should feel they are trusted enough to ensure that they will produce good work. Creativity is limited with a limited amount of trust. When corporate innovation is in tightly connected management structure the feeling of trust will be limited.

It’s a tricky balance to establish structure while fostering innovation. When corporate innovation is structure it impedes the free mind needed for creative work. Control and task oriented work limited the creative and innovation process management. The climate can be resolved by structure innovation with an enterprise management software. The innovation process management falls under a structure. The work can be overseen by innovation consultants.

Ilan Smith has been closely working with innovation process management for many years. He can serve as a perfect guide to enterprise management software, ideas software and innovation management.

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