Tag Archives: Public

Be A Social Media Pro! “Thou Shalt Not Treat Social Media As Conventional Public Relations”

In the recent times, Social Media has gone abuzz among entrepreneurs with its novel approach and business promotion tactics. Sound PR activities have been influential measures to reach out to the masses. The costs incurred for conventional PR are high. Modern marketers are looking for sources that lets them address the audience through innovative and cost-effective means of communications, while maintaining brand image.

Online PR and marketing, incorporating new digital techniques and informal consumer interaction, is a brand new formula to beat conventional PR.

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Public V Private Sector Innovation – The Basis For Success

A lot has been written over the years about both public and private sector innovation. Following the wave of managerialist reform in the 1980s and 90s it has been widely believed that the Public Sector could improve its innovation performance by looking to the Private sector. That is not the conclusion we drew from a recent comparative study of Private Sector CEOs and Public sector heads of agencies experience of innovation.

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