Tag Archives: Creative

Creative Content is the need of the Digital Marketing Business

If you are not living behind the rock, you must have heard about the importance of the content in digital marketing. Buyers and influencers are absorbing so much content these days and the content creators are churning out the content at unprecedented rate. But the challenge is to create innovative content which creates value for the readers.

For most B2B marketers, the value of content marketing is crystal clear: it helps prospects move through their Buyer Journey faster because the brand is providing answers to questions that are being asked before the prospect reaches out to a sales person.

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Creative Innovation

How creative is your innovation "process"?

Think about it? Is your innovation process highly prescriptive or very organic?

Is your innovation pipeline delivering a balanced portfolio of projects and products or is it skewed to being incremental or hedging on high risk disruptive innovation?

With all of the capability to connect and communicate with other people and data, creating a balanced and fruitful innovation ecosystem in today's world has been made easier, wouldn't you agree?

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