IB Technology – Business Solutions, Technology Consulting, Technology Services

IB Technology Solutions Inc (IB Technology) is business solutions, IT consulting and IT Services Company. It is a part of the Indiabulls group of companies (Net worth USD 4 Billion). The group achieved a Profit after tax of USD 225 million in the last financial year. All the group companies are well funded and occupy leadership positions in their respective business areas. IB Technology aims to become one of the top 10 players in the software services business in the next 5 years. Our expertise spans across a diverse range of offerings such as Application services, Independent Testing Services, Business Process Outsourcing, Infrastructure Management Services, and Mobility Solutions. We have deep business expertise in the domains of Financial Services, Capital Markets, Real Estate and Telecom.

IB Technology’s unified implementation framework is the medium that allows IB Technology to align completely with the client’s business requirements and to provide solutions that are robust, secure and goal oriented. This unique framework has helped IB Technology in implementing solutions successfully across industries and geographies. The framework creates a Person to Person mapping between our onsite consultant and offshore delivery manager to ensure that business needs and the project delivery are totally integrated. The onsite and offshore teams are integrated through the shared infrastructure. The offshore team is always available through multiple mediums such as Skype thus ensuring complete connectivity. The framework eliminates the traditional “Throw over the wall” approach and ensures that the customer expectations are met in all deliveries. This focus on total integration ensures risk mitigation, quick response and success at all levels.

Your technology decisions need to serve your business goals to deliver value. You need to entrust your technology to a partner who is not focused on bringing down you short term costs through cost arbitrage but is more focused on maximizing the total return on your IT investments. IB Technology has served as the IT backbone of various large enterprises. We help you to implement technology solutions that make your operations and service delivery more efficient. IB Technology always focuses on ensuring complete integration with the client needs to ensure risk mitigation, quick response and success at all levels. Our value proposition is based on superior solutions through business innovation rather than only cost arbitrage. Our core focus is on delivering long term value for the customer rather than only on short term cost savings. Clients across the globe have utilized our services to use IT as a strategic tool for long term competitive advantage.

Social Media Strategies that Fail to Render Results

An expert social media agency-Vizz Media explains that the social media platforms have emerged as a powerful tool for online branding and sales. A social media network, if used strategically, ties the various verticals of online marketing including search engine optimization and render astonishing results. However, the sad part of the story is that not too many social media agencies in India cultivate the right approach and strategy to create a brand impact with such a powerful online marketing tools.

Vizz Media highlights a few social media strategies that mispositioned your brand and yields unsuccessful results, because to form a firm foundation one should know what not to rely on.

Constant Updates: Social media network can take your company to the pinnacle of online marketing success if used wisely. The first and foremost objective of a social media agency to encourage potential customers to more frequently participate and talk about their brands. Unfortunately, this objective has created a myth of posting irrelevant content or frequent updates on their client’s fan page. To control the frequency of the posts is the first step of retention because it has been observed that people drop those groups, fan pages or twitter accounts that are monotonous, repetitive, too frequent and irrelevant.

Pushing Too Much Sales: Brands and social media agencies must understand the fact that a social media network, originally and basically a social platform where people relax, converse and refresh themselves from a day long work. When they follow a brand then what is that one thing they look for apart from the news feeds or another sales update from your brand? That one thing is the share of knowledge, wisdom and expertise which help your customers and make them feel special. So next time when you make a post come up with new interesting ideas that serves benefits to your brand as well as your customers and society.

Creating Brand Integrity: The success of social media also lies in the way a company conducts business. One should not forget that a social media network is an open platform where everything transparent and clear. A Brand identity is fragile, once you opt for a malpractice, then your whole efforts in order to create that brand shatters within a second. Therefore, carry your business with the sole philosophy of customer is the king, because then only a brand can win the favor of the king

Author of this article is a social media marketer. He has more than 5 years of experience in online marketing fields and worked for lots of brands across the globe. Now he is employed with Vizz Media – A leading Social Media Agency. He has written and published many articles on Social media networking. In this article he has drawn his attention on social media strategy.

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Training on the Internet Marketing is the Boom of Your It Carrier

Internet marketing service is a brand new edition in the internet marketing field. This service is consisted with the different types of interrelated service like the online marketing consulting service, SEO service and more. The chief aim of this internet marketing is to take the promotion of the business to an advanced stage making the path of the commercial promotion ease and smoothing.

How the Online marketing is done?

Mainly the advertisement of the businesses is done with the implementation of the message, emails and creating some ads on the different social sites. The sole purpose is to draw the attention of more number of the customers. That is why the online marketing companies are taking the best possible way of leading the business organizations in the commercial field. The internet is something that speeds up the process of marketing in a great way. The people of this age cannot think to take a step without having the assistance of the internet. The important thing to note is that the internet world has brought the entire world to us. It is the sole contribution of the internet which gives the ready information on the required subject whenever we need. It has wiped out the geographical limitations and the commercial limitations. The marketing department has used this facility to drive the marketing service to the upper edge of the success.

A new profession:

This online marketing becomes a new profession. The job of the internet marketing is such that without having the proper training it cannot be possible to deliver the right kind of service. That is the marketing experts have introduced a certificate course in internet marketing to train the aspiring professional in this field. The training has got the success by imparting the true knowledge of the internet marketing so that it becomes easy for them to operate the work in without leaving any glitches in it. Seeing the relevance and the success of this training more number of people are coming to take the online marketing training courses.

Online internet marketing course:

As the professional have not much time to attain the classes physically they prefer to gain the knowledge on the same field via internet marketing online course and online marketing training. At the completion of the internet marketing course online the professionals achieve the online internet marketing certificates. As the internet marketing in India has become popular the professionals are taking the online internet marketing course in India to learn the internet marketing online. If you are the resident of Kolkata then online marketing training and internet marketing course in Kolkata will be the best options for you.

Conclusion:

With the advancement of technology the global commercial aspect has been evolved greatly. To keep a pace with it the innovation needed to be done in the every aspect of the business. That is the exact thing which is created by the marketing experts. Their efforts have given the result of the online marketing which is now coming to the help of the business in the entire world. While there are numerous ways to be a part of this success then why to stay behind?

Lot of professionals are searching internet marketing training Kolkata for the online promotion of their website in the world the internet. So popularity of internet marketing course Kolkata rising its mercury level .If you opt to learn this course then Competeinfotech academy is the secure institute so far.

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The Psychology of Innovation

On the practical applications of innovative ideas and the creation of value… and why the 21st century is the century of innovation

Innovation is not just creating something completely new, but creating a product that will be of value, especially commercial, economic, practical or social value. Thus creativity when associated with value and enterprise is innovation and an innovative product is “useful to others”. Innovation could lead to enterprise and commercialization as innovative products are commercially viable. Whereas an invention is creation of something new, innovation is the creation of a product or service that is valuable and useful to consumers. New and innovative products are sometimes radical and revolutionary, although there is incremental innovation that improves systems or products that already exist. Innovation helps in creation of commercial, practical or social value by implementing new ideas.

Innovation is applied invention and helps to create a new product to fill the unmet user needs in the market. An invention is a new product but could be a valued solution to a problem and only by becoming commercially, socially or practically valuable, an invention is transformed to innovation.

This discussion is based on the psychological basis of innovation and although innovation would be associated with creativity, creativity is a trait in humans and innovation is ‘what you do’. Thus innovation is a form of action that requires creativity, enterprise and radical thinking. Thus innovation being focused on creation of a product is action-oriented whereas creativity is thought-oriented. Enterprise is necessary to turn a creative idea into an innovative product that will have significant value in the short or long term. The psychological process of turning an idea into an innovation goes beyond the creative process and involves practical planning of designing and marketing the product to make it commercially viable.

Innovation involves the stages of brainstorming of a creative idea, problem solving, processing or developing it to come up with something radical and different and then developing a business model to help meet market and user needs. Creativity as a thought process is the first step of innovation. Innovation usually involves a new idea, method or product and either the art, technology or business of introducing something new. When ideas are translated to innovation, value is created and this forms the potential for business. Innovation is creation of a product with inherent value and this is done by considering what product will be of value to the user or will be successful in the market. It could be argued that even creativity is responsible for creation of products with aesthetic value or artistic value. Well, that is true but the value created by innovation is probably more objective, because innovation creates economic, commercial and social value.

The psychological processes in innovation differ from creativity as the action-oriented nature of innovation will have to be directed towards fulfilling a user or market or product need. In creativity, the only goal seems to be the creation of the product, although creative products like books can also be market directed. Innovation is specifically focused on meeting user needs, it is action-oriented, so it is based on applications or practical purposes. Whereas creativity being thought-oriented, primarily fulfills the needs of the creative artist and is directed internally, innovation is about the world and fulfills the needs of the user and market and is thus directed externally. Creativity also does not involve a focus on commercialization whereas innovation is about developing the commercial value of a product.

Creativity is the basis of art, architecture, poetry and any artistic or scientific activity for the matter. Innovation is invention with added value, is based on action and is thus more practical in its applications and tangible in its usability. Creativity and creative products are more abstract and not too well defined or tangible as far as their applications are concerned. The only application of creativity seems to be aesthetic pleasure and creativity is the basis of the aesthetic value of any product, including an innovative product. It is when creativity helps make products that are significantly useful to the market that it evolves to an innovation. Thus creativity is the foundation of all innovation, however creativity is not based on innovation. Creativity is the first step towards innovation and innovation is focused on delivering exceptional product or service to the value chain. In innovation, value is added for both user and developer.

The different components of innovation are creativity, radical thinking, business model, user needs, market, design and practical applications. Any new product will have to be well planned in terms of design and application and the business model guides the innovation to market launch and profitability. Thus the ultimate goal of creativity is providing aesthetic pleasure to the users or perceivers and the ultimate goal of innovation is meeting user needs and deriving profitability through commercialization.

Innovation could be about a radically new product or an incremental improvement, so innovation is about improvement whereas creativity is focused on originality. However the most original products are also considered as the most innovative. For example Apple Inc.’s design of iPhones and iPads are among the most original and that is why the most innovative. Thus originality is a common factor in both creativity and innovation and it is the basis of self-expression in creativity and the basis of a business model in innovation.

Innovation is frequently about revolutionizing drastically what already exists. The most innovative products bring about a paradigm shift in technology, or other market and sometimes ‘create’ market needs, rather than simply follow or meet the needs. Apple successfully created market needs for new technology and new design by integrating user expectations. Thus innovation not only meets market needs but can create new market needs and change market dynamics. Innovation is a commercial and business process, whereas creativity is more of a personal process and creativity itself cannot change the market, whereas innovation can change market dynamics significantly and can in fact change the world. Innovation is about evolution and progress of an industry, whereas creativity is more of about the evolution and progress of a creator’s mind.

Innovation is necessary in technology and in every industry to keep the pace of progress in human civilization. Innovation is usually preceded by an invention, whereas creativity is preceded by incubation and organizing the thought processes. Innovation is capable of revolutionizing the market, any industry and set the direction for future technologies and products. Let’s talk about search engine technologies by Google. That’s an innovative technology which brought about considerable profits to Google and thus transformed from a mere technology invention to innovation. So success of an invention defines an innovation. Innovation is used not just in technology but in architecture, automobile industry, engineering, and in all other fields and the primary goal of innovation is progress and also profitability by meeting or creating market and user needs.

The most successful companies thrive on innovation and cannot survive in the market without innovation. Today’s market is an innovative market and the focus is on competition in innovation. Whether it’s Samsung and Apple competing for the most innovative product in the market or two lesser known advertising companies competing for the most innovative advertising campaigns, innovation is the pulse of modern businesses. Even in the 20th century, innovation was not so important and the focus of businesses was on growth, strategy and advertising with emphasis on quality of products.

Quality management is what drove the 20th century businesses. This has changed significantly as businesses have now realized that to reach to the top and to become a powerful force in the market, quality and strategy are not enough. The 21st century will truly be the century of innovation.

This is part of a psychology series archived by a University and copyrighted.

Copyright 2013 Saberi Roy. This is part of a psychology series published as a book in Reflections in Psychology – Part I & II – by Saberi Roy (2009/2012) and archived on the digital archives of University of Iowa.

Article Source:
http://EzineArticles.com/expert/Saberi_Roy/250992

The Needs and Benefits of SEO Training

Search Engine Optimization or SEO is one of the most effective and best Digital Marketing methods. SEO provide you better site than the other sites in response to a search query. SEO is an integrated part of online business. Basically SEO deals with web designing, content writing and graphics designing.

With the changing technologies the SEO tools and techniques are updated from day to day. In each and every SEO training institutions you will find some common training features, such as: Framework Based Training with Process Oriented Results with Re-Capture Technology, Processes oriented Training with Ethical Innovative ways with Placement Assistance, On Process Training Methods Given by Experts in SEO Corporate Professionals, Hands on Real Time Projects Experience & Opportunity to work in Real Time Projects, learn the Technology By Leading Real-Time Consultant in Specific Timings, Reasonable Course Fee with Free Software installation & Free Materials, Professional Based Training With 100% Real-Time Scenarios Basis etc.

The popularity of SEO services has increased among young generation. To get a covetable job with fat salary at any renowned SEO company you have to be a well trained SEO expert.

At present time SEO training skill and knowledge about Search Engine Optimization is very essential for every Web owner, Web designer and Web developer. If you lead an online business you should obtain SEO training in kolkata, which will help you to make your online marketing as a successful business.

You can complete your SEO training in Kolkata without spending too much money and time. SEO training method is very simple. SEO training in Kolkata will provide you SEO strategies that you will be learned easily. Now, at the present time at the competition market, your SEO training will help you to lead your online marketing domination successfully. Searching online SEO training institutions is the best way for you. It will help you find the best SEO training institution in affordable price. Students having prior knowledge of internet surfing and social marketing get an extra advantage at every SEO training institutions.

The expert trainers at Kolkata SEO training institute provide you the bellow mentioned SEO training courses;

Searching Fundamentals
Search Engine Optimization
Major search engine such as Google, Yahoo, Bing and keywords on World Wide Web
Google AdWords and AdSense
Promoting websites online
Social media optimization
URL rewrite for SEO
Social Media Optimization
Various SEO tools
Content Management Systems
Content Writing Techniques

The major institutions of SEO training in Kolkata provide both onsite optimization and off-site optimization courses. SEO training in Kolkata is very helpful for students who eagerly want to build their career in SEO field. Most of the SEO training institutions in Kolkata are short-term. The SEO training course in Kolkata is suitable according to the demands of fresher. You can start tour SEO training in Kolkata at any time from the date of enrolment.

Some Kolkata SEO training institutions provide fresher to complete live project training and real time training in SEO. The SEO training institutions in Kolkata also teach you latest SEO techniques, tools and information. After finishing training your performance will be judged and you will be offered a suitable job.

Seotrainingkolkata: Want to become an SEO expert Kolkata SEO training institute ? Learn Advance and Master SEO course from our senior SEO consultants of Kolkata SEO training . Our courses are designed to provide you expertise training in latest SEO strategies globally following by SEO experts.

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social media management company

Social media is one the most important way to create bond between customers and service providers. Ignoring social media can hurt your business a lot. Social media marketing is not as hard as you think. It needs just some wise management steps with your hard work. Improvement in any brand’s social presence is just the result of smart social media management work. To improve social presence of your business you just need to improve your social media activities. Here we are explaining some important point to improve your social presence:
1. Select Best Social Platforms- There is many social media sites on internet. When you will search a list of social media sites, you will find minimum 20 or 30 above social media sites. Doing work on these all sites will waste your time and money. Select best social platforms, which can give you highest ROI (Return on Investment). Facebook, Twitter and G+ are the top social media platforms to influence your brand name.
2. Analyze Data- Before doing anything first analyze data, which is related to your business because everything is changing day by day. Analyze your business data and analyze your work strategy.
3. Focus on Quality- Always focus on quality because quality is the most important thing, which turns audience into customers. If you will provide a quality based service or products, people will automatically attracts towards you. Quality is the pillar of any business.
4. Stay Active- Here staying active means doing regular updates in your business and in your social media activities. Change is the rule of life. You must need to make changes with time. In social media management staying active says do regular posts, post about your business updates.
5. Repost Old Posts- Reposting can be effective a lot. If your any old post worked well then you can repost these types of post to get good result. Use analytic tools to track which of your posts gave good result in past.
6. Use Images and Videos- Use images and videos in your social media posts because images and videos can turns any boring post into an interesting and readable post. People don’t like to read long content hence use images and videos to explain your vision. Be careful when using images; always use meaningful and good quality images. Infographics are good choice.
7. Engage With Audience and Make Good Relationship- First step for building good public relation is engage with your audience. Fast reply to messages indicates that your customer service is very good. Creating good relationship is one of the main goals of social media marketing.
8. Measure Success and Working Strategy- Never continue your working plans for a long time without measuring it’s result. Use analytic tools to measure success of your work strategy. Determine which things gave good result and which didn’t give any response. After measuring do suitable changes in your social media management plans.
Social media have a lot of importance in business growth. Moreover, social media needs a working social media management plan. With these things, a social media agency or social media management company is important for all businesses to handle their social media promotion and social relationships.

Media Junkies are addicted to generating huge returns on your digital marketing investment – check out our social media marketing case studies and see how we do it. Any business can use the power of social media advertising. We can show you how to target customers in any area and turn them into leads. Use sophisticated re-targeting tools to increase the conversion rates and lower the cost per lead. If you are looking for social media experts in Australia you have found them. We will make your social media out of this world.

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Why Pinterest Is The Next Big Thing In Social Media

Why Pinterest Is The Next Large Thing In Social media site


Source: Flickr

We’re rather sure that a great deal of Internet marketers as well as organisations are asking the concern same concern in the title. Frankly, Pinterest is toning up to come to be a titan and live to its potentials. The development of this odd social media network into a titan that is today shows that it is not a flash in the pan as well as might also opt for the crowning achievement.
Think it or otherwise, there is such a thing as Facebook and Twitter tiredness among social media sites customers. The introduction of Pinterest assists ease the exhaustion by providing a fresh new lifestyle and also mingling in the online world. Similar individuals are drawn to see what various other users with similar interest have in store on their pinboards. This makes Pinterest like an oasis in the middle of the desert considering that it uses a brand-new way of looking at social networks. The numbers do not lie as the site has actually created over 10 million site visitors each month in the USA alone. Pinterest climbed from obscurity so quick and also it has a significant gamer in the social networks market.
Just what makes Pinterest the brand-new face of social networks? Will it have the ability to displace the king of the hill that is Facebook? Will Pinterest come to be the new Facebook for the new decade? Let us figure out from the realities why Pinterest has the potential to come to be bigger than big one day. Probably the biggest reason why Pinterest could come to be big is the means it is being utilized. Unlike Twitter and facebook that is greatly text-based, Pinterest uses pictures as well as videos to narrate.
Pinterest basically fills a demand that Facebook and Twitter can not fulfill. Virtual scrapbooking has come to be big as well as this is where Pinterest can be found in. Pinterest fills the void where other social media sites fails. Unlike Facebook, people could follow everyone that has the interest that you have. Unlike Twitter, there is a genuine reason that you are complying with a person on Pinterest as a result of, just what else, your rate of interests.
Businesses must appreciate the emergence of Pinterest as an useful advertising as well as list building device. There is no effective client magnet compared to posting pictures of your products and link it back to your personal web site. Pinteret works some kind of a digital directory if utilized in this manner.
A recent survey claimed that 21 percent of people in fact purchased something after seeing a picture on Pinterest. Nevertheless, merely pinning your images will not offer you a lot of an increase. It is very important to end up being a vibrant pinner by contributing web content from other users in order to obtain interest from the general public. Certainly, Pinterest owns the sharing of exactly what we found rather than what we are doing or thinking. It owns social discovery in the most encouraging way, with pictures as well as video clip. Pinterest allows us to see exactly what the globe in general sees not just what our pals see. Pure social networking is approaching a supernova stage and time will come it will certainly lose its appeal as well as end up being a black hole. People desire another thing that is why they want
For sure Pinterest is having its moment with all the web traffic it creates that the number of customers it has. Up until when will Pinterest have its moment under the digital globe is an inquiry that only time could respond to. But, for now Pinterest should make hay while the sun radiates and take as much benefit as it can until another social media sites will certainly end up being the brand-new beloved flavor of netizens.

Review 2012: The Biggest Tech Flops In 2012

Evaluation 2012: The Largest Technology Flops In 2012

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Source: Flickr

Modern technology can bring a great deal to the table. It can surprise you or it could humor you with the strange gadgetry that has no practical or real-world usage. While some ideas in innovation can press it to end up being a strong moneymaker some concepts will find their way in the obituary. A great deal of things occur in this social networks age as well as it is easy to miss what are the leading misses out on in technology this year.
Let us rewind as well as examine the year that got on the innovation room as well as learn the biggest modern technology flops thus far this year.
Less likes for Facebook IPO
Among one of the most hyped occasions in securities market history is Facebook’s IPO. Before it struck the bourse; it was touted to break records on the stock market. Some also saw the firm to come to be among the initial to reach a trillion bucks. Not bad for a business that earned $3.7 billion to be valued at $104 billion. Individuals went nuts over the IPO buzz just to see their bubble ruptured as the supplies lost 30 percent of their initial worth. Some financiers really did not such as (pardon the word play here) exactly what was taking place and even aimed to file a claim against Mark Zuckerberg over the depressing efficiency of the firm stock.
SOPA cannot quit online piracy
The begin of the year saw a lot of dramatization regarding the questionable Quit Online Privacy Act (SOPA). If the costs gone through the United States Congress; it might have permitted the United States Government to purchase ISPs to block websites that are infringing on copyright rights. The act drew flak from the on the internet community such as Google and Wikipedia. As a result of the demonstrations by big innovation names, the gauged was tabled (delayed its deliberations).
Google Pocketbook
Near Area Communications could have huged and trigger a new ecommerce transformation. Google was positioned to be at the middle of the activity with Google Pocketbook. Nonetheless, consumers are not keen on using NFC in using it as the key modern technology for cashless purchases. The unsecured nature of NFC has steered clear of individuals far from adopting the suggestion of Google Wallet. With Google functioning to boost NFC security; it currently announces a physical card where you can attach your credit/debit cards to it because not all sellers could make use of NFC, which is seen as the obstacle in the wide use of Google Purse.
Sony’s Playstation Vita
Sony was drastically affected by the quake that struck Japan in 2011. It nearly shelved the intro of the brand-new Playstation portable called Playstation Vita. After the hype created by the Japanese electronics large– the launch of the gadget saw disappointing sales regardless of favorable evaluations, owing to that many smart devices are now with the ability of doubling as pc gaming gadgets.
Patent battles
Did you know that there are more than eight million license suits going on? Apple is suing Samsung; Samsung is taking legal action against Apple; Motorola is suing Microsoft and also Microsoft says ditto to Motorola. It appears that competition in the technology space has actually changed from technology to the court. Essentially, every person is filing a claim against everyone. License fits might be an indicator of durable advancement; however at what price to the consumer who should have an option.
Fatality of DVD?
Microsoft has actually introduced that it will certainly go down playback assistance for the DVD in the new Windows 8. This could be the beginning of the end for the DVD. However is DVD losing its grip; rather honestly there are a great deal of DVD going around as well as with the intro of the Blu-Ray disc, it is not predicted that DVD will fade away as well as ride on the sundown. Microsoft choice to go down the DVD is a flop due to the fact that it alienated countless users that still want to utilize their DVD drives.