How Social media marketing can take your business to next level?

Social Media marketing has potential to attract new customers. It is big thing that must be taken as advantage. According to survey, 92% of marketers get more exposure and 80% of marketers indicated that Social Engine support increased traffic. Below given are some benefits of using social media network for marketing:

1. Establish Trust
We all know that people purchase from trusted brands only. With the help of Social Network development, one can establish this trust.

2. Brand Recognition
More than 2.8 billion people access Internet and 74% of use social media. It is simple that brand or business can utilize social media for brand recognition and awareness, and can use various SocialEngine Plugins.

3. Improved Customer Service
Social media permits business to easily find customers questions, comments and concerns. Customers, who are using any social media network, can communicate with you directly. The Socialengine Installation allows you to answer them in public. According to survey, 71% of customers who get quick response on social media recommend that brand to others.

4. Content is easily distributed
Social Media plays a large part of any content marketing. It makes it easy for businesses to spread a word in click of a button with Socialengine Installation. It also offers repeat exposure of content on various social media networks.

5. Increased Traffic
When business shares content about its products on social media, business is giving a reason to click to your website as well. By Social media website development, you are adding more chances that user lead back to website.

6. SEO rankings
SEO requirements are changing to successfully rank on search engines. And, presence on social media is becoming important to calculate rankings. Businesses who share their content on social media are sending “brand-signal” to search engines, thus increasing your SEO rankings in search engines.

7. Save Money
Social media networks are of great help and cost effective way to put your products in front of fan and customers. Twitter, Facebook, LinkedIn and Pinterest permits you to share and promote content with no cost, and can use various SocialEngine Plugins.

8. Reach people with real interest in products
The various groups on social networks are main benefit. For example, Facebook gathers data of all users. This data includes their behaviors, interests, income, jobs, and their activities on Facebook.

9. Leverage various Media formats
Social engine support various media formats such as video, images, etc., and by using these media formats, you can improve customer experience.

10. Geotargeting
It means targeting people who are in a certain mile radius of business location. Social media networks will help you to pinpoint people in 10 mile radius of business with ease of Social Engine maintenance.

11. Track results
Social media advertising is trackable, also social engine maintenance is easy. One can measure website traffic, sales, email subscriptions and more.

The author is working in social media website development company. She believes that social engine support is good place for marketing and can attracts many users.

http://socialengineindia.com/support-help

Having a Gala Time Doing Local Business Internet marketing for you

The net has twisted into a truly enormous place and it has turned out to be a place of marketing and advertising. An online occurrence is significant these days for all industries, lots of research as well as shopping is making online meaning that to get the business you have to be quickly find out. To get success to sponsor your business on the online, you will wish for a local business internet marketing company in India on board that will assist you generate an online presence that is efficient at getting the business required.

Online marketing is not simple, it’s a process that is difficult and also built up of frequent different parts; there are lots of issues engaged with publicity an online site or even thing. It is not trouble-free to promote your site or thing and so the specialists must create sure that it is executed efficiently. A SEO and internet marketing and advertising company will surely determine what you require, to promote your item, they are helpful to understand your final goal and plan a highly effectual movement that will offer you with the closing results that you desire.

A top internet marketing Services Company can give the suitable care that you wish for; an obsessive association can create you wait ahead of the rivalry. They are effectual to fetch the utmost traffic that you require, and also which holds up to enhance your sales from the accessible customers. If you desire to get fame while letting you think somewhere else inside your business then utilizing an online association is vital. When you desire to place internet marketing in place, recruiting a high-quality in-house team will be too expensive; also it insists you to appreciate how internet marketing works as well as the dissimilar issues so that you will be able of putting an extremely effectual operation in place.

You can discover yourself losing place, website readers, and sales by taking it out incorrect, it is therefore a lot additional competent to utilize an internet marketing association to carry out a campaign to outfit your requirements. An expert small business internet marketing consulting service provider will be capable to understand your business, and will also be in a location to put in position an advertising diagram that is well-organized and will produce the results you would similar to. An expert association will have a team of specialists, who are capable to market your business successfully; they’ll assist to push your site to the top of the online search locations to carry you the most excellent of traffic.

It is easy to place a skilled organization on the internet, an immediate online search will surely make with a large number of results; however, you basically want to be focusing on the early few pages. You require hiring a company which is capable to establish they could obtain an internet site ranking extremely and their site is an excellent starting point. If an internet marketing organization can’t handle to get their own online site location extremely, then can you have assurance in them to have yours there and also to put into act a very successful internet marketing campaign?

Bidyut Bikash Dhar is the CEO at Compete Infotech Academy, the local internet marketing company, Kolkata, India. He is providing local business internet marketing services and also blogging for CIA on PPC Management, SEO, Digital Marketing and Social Media.

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Benefits of Hiring an SEO Company in Toronto for your Internet Marketing Services

Internet marketing in Toronto is a booming success opportunity for any business. But how you choose to handle this opportunity defines the output of your internet marketing campaign success in Toronto. There are two ways of running your internet marketing campaign in Toronto. One you DIY and other you hire a professional SEO company in Toronto.

In case you feel that the internet marketing campaign of your company in Toronto is not a huge affair and has to be handled in a limited budget, then too hiring an SEO company in Toronto can give you successful results. ‘DIY’ aka Do It Yourself is always a big gamble because in this you are solely dependent upon free articles and tutorial videos available on the internet which have no proven results.

Whether a start-up or a well-established business, there are many advantages of hiring an SEO company in Toronto for your internet marketing services. Let us take a look at a few of them below.

Targeted Marketing
Targeting the right market to find relevant audience is the primary requirement for any business. When you hire a professional SEO company in Toronto, you can be rest assured that they will focus on targeting the relevant audience by choosing the right keywords for your business that will drive more traffic. This way when people will search for products or services similar to yours, they will be able to find you and thus increase your sales, thereby increasing your revenues too.

Relevant Tools
If you plan to optimize your website by yourself, then one major disadvantage you would face is a lack of relevant tools. There are many tools available in the market which can microscopically monitor and run your SEO campaign. But most of these tools are very expensive and are not worth the ROI for individual businesses. Therefore, by hiring an SEO company in Toronto you need not worry about the shortage of these specialized SEO tools.

Social Media
In today’s world, the use of social media is not just limited to staying in touch with your social circle. It has evolved such that, social media, when used optimally, can open door to a vast audience who is interested in your business services or products. Social media is also the best platform to stay connected with your patrons and get the most authentic feedbacks and reviews about your services or products. Therefore, by hiring an SEO company in Toronto, you can also get help for setting up and maintaining your business profiles on different social media platforms.

Content
Content which defines, describes, prescribes, and is relevant to your services or products is loved by people. Therefore by hiring an SEO company in Toronto, you can get created the right videos, articles and many other posts which would assist in focusing on your business offers to clients.

Bush Marketing is an SEO Company, in Toronto. We have an experience of over 8 years in providing successful web design and Internet Marketing Toronto based services.

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Seo Services in India

In recent times, availing Seo Services has become a necessity. Every organization whether Big, Small or Medium sized are availing the services of Seo Company to target more number of probable customers. These organizations want a strong online presence of their offered services and products and they want it sooner then their competitors. The reason behind this urgency is also very evident and simple. In this article we are going to discuss about why the selection of quality Seo Company is so important.
Major part of the world population is accessing internet for host of purposes. But of these purpose, the need to gather more information holds the priority. Due to Internet, there has been a slow but consistent shift in the behavior of customers too. Now day’s customers before purchasing any services or products try to collect maximum available information about them. It is due to these they access Internet to search for the required information and also to find out which service or product provider is the best.
Expert Seo Services is the best Seo Company in India. We understand what works better to achieve the top spot with desired keywords. We work in ethical yet effective way to get your website ranked with desired keywords. Though Google always keeps updating its search engine factors many websites get affected by those changes, But we provide a customized solution for each website to keep the ranking improved and possibly stable.
Normally it has been seen that the customer goes for only those organization whose online address holds the top search engine page ranking. So it is very must for every organization to remain at least on the first page of search engine page results to garner maximum befit of their online presence. But the most complicated situation comes before these organization when they have to select best Seo Company in India who can deliver them quality online advertising and marketing services.
Always keep in mind that no organization and individual will need any best Seo company India for strengthening their online presence. So always try to judge the Seo Company by the quality of the services they offer and price they charge.

Expert Seo Services help buyers to find your website so that you can achieve the highest sales potential. In other words, we increase the visibility of your website through organic searches and other means that makes your online presence felt in a better way.
We have worked for over 100+ websites and have help the majority of them achieve first page rankings with the desired specific keywords. We are providing the best Seo Services in Delhi. In other words, we increase the visibility of your website through organic searches and other means that makes your online presence felt in a better way.
Our Seo Services:
* Link Building
* Pay Per Click
* Search Engine Marketing
* Social Networking
* Other Seo Services:
( Directory Submission, Article Submission, SEO Content Writing, Top 10 Ranking Solution, Outsource SEO, SEO Consultancy,Press Release, Email Marketing, Banner Advertisement, Social Bookmarking, Blog Comments, Forum Submission etc.)
Expert Seo Services has been named the best Seo company in the Indian online marketing industry due to their history of achieved results, their customer references, and their performance in the evaluation and ranking service. Thousands of online companies have been considered for the monthly rankings whereas only the thirty best Seo companies are highlighted.
The search engine optimization services provided by Expert Seo Services focus on ensuring a strong analysis and careful planning are utilized to implement the best suited strategy for their customers based on their individual needs and requirements. Their Seo services feature a website analysis, technical preparation, and implementation of both off page and on page optimization practices with submission reports. They offer customized quotes and online marketing solutions along with package deals for companies which are looking for an expectation of what to expect or for those who wish to expand beyond the traditional online marketing experience.

For more information about Cheap Seo Services, Seo Services in Delhi, Affordable Seo Services, Seo Services Company, Please Visit: http://expertseoservicescompany.blogspot.in/

Related SEO Articles

Seo Company in India

In recent times, availing Seo Services has become a necessity. Every organization whether Big, Small or Medium sized are availing the services of Seo Company to target more number of probable customers. These organizations want a strong online presence of their offered services and products and they want it sooner then their competitors. The reason behind this urgency is also very evident and simple. In this article we are going to discuss about why the selection of quality Seo Company is so important.
Major part of the world population is accessing internet for host of purposes. But of these purpose, the need to gather more information holds the priority. Due to Internet, there has been a slow but consistent shift in the behavior of customers too. Now day’s customers before purchasing any services or products try to collect maximum available information about them. It is due to these they access Internet to search for the required information and also to find out which service or product provider is the best.
Expert Seo Services is the best Seo Company in India. We understand what works better to achieve the top spot with desired keywords. We work in ethical yet effective way to get your website ranked with desired keywords. Though Google always keeps updating its search engine factors many websites get affected by those changes, But we provide a customized solution for each website to keep the ranking improved and possibly stable.
Normally it has been seen that the customer goes for only those organization whose online address holds the top search engine page ranking. So it is very must for every organization to remain at least on the first page of search engine page results to garner maximum befit of their online presence. But the most complicated situation comes before these organization when they have to select best Seo Company in India who can deliver them quality online advertising and marketing services.
Always keep in mind that no organization and individual will need any best Seo company India for strengthening their online presence. So always try to judge the Seo Company by the quality of the services they offer and price they charge.

Expert Seo Services help buyers to find your website so that you can achieve the highest sales potential. In other words, we increase the visibility of your website through organic searches and other means that makes your online presence felt in a better way.
We have worked for over 100+ websites and have help the majority of them achieve first page rankings with the desired specific keywords. We are providing the best Seo Services in Delhi. In other words, we increase the visibility of your website through organic searches and other means that makes your online presence felt in a better way.
Our Seo Services:
* Link Building
* Pay Per Click
* Search Engine Marketing
* Social Networking
* Other Seo Services:
( Directory Submission, Article Submission, SEO Content Writing, Top 10 Ranking Solution, Outsource SEO, SEO Consultancy,Press Release, Email Marketing, Banner Advertisement, Social Bookmarking, Blog Comments, Forum Submission etc.)
Expert Seo Services has been named the best Seo company in the Indian online marketing industry due to their history of achieved results, their customer references, and their performance in the evaluation and ranking service. Thousands of online companies have been considered for the monthly rankings whereas only the thirty best Seo companies are highlighted.
The search engine optimization services provided by Expert Seo Services focus on ensuring a strong analysis and careful planning are utilized to implement the best suited strategy for their customers based on their individual needs and requirements. Their Seo services feature a website analysis, technical preparation, and implementation of both off page and on page optimization practices with submission reports. They offer customized quotes and online marketing solutions along with package deals for companies which are looking for an expectation of what to expect or for those who wish to expand beyond the traditional online marketing experience.

For more information about Cheap Seo Services, Affordable Seo Services, Seo Services Company, Please Visit: http://expertseoservicescompany.blogspot.in/

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SEO Company Kolkata Offers Excellent Internet Marketing Services

Business is a conspicuous thought for setting up in the professional career. So it can be the ostentatious alternative to starting up. Every business requires the correct advertising plan to rank at high. SEO is the main practice by which the status in addition to the ranking of a business website in the search engine is to be done. Because of that a fresh shaped business can create a location in this online business. A SEO company offers the entire SEO services to aid in the ranking of a online business with the service of their internet marketing plans.

SEO i.e. Search Engine Optimization is the development of enhancement of the visibility of a website in search engines and as it is an online marketing policy. Thus, it regard as how search engines applied. SEO is the method to support any website with the purpose of high rankings. From big business to small scale commerce, it is crucial to have sky-scraping ranking website listing in search engine.

Web attendance for the bounded business is provides by the bounded SEO services. The afterimage in the bounded business breadth is important rather than it is important in the ample internet market. An ability SEO account can accord you such a position to get the college rank in this field. As the bounded SEO casework has the aforementioned amount to get the college position appropriately a part of all the SEO Company in Kolkata the indianseocompany.in is such a name area all the upgraded and absolute and as well ability SEO casework like bounded SEO, hotlink architecture services, seek engine marketing, SEO abbreviate appellation plan and package, SEO training and consultation, blog and amusing media are done with able action that helps to accompany the top baronial of any business in the internet market.

The SEO ability of this SEO close helps strategically to ad-lib the seek engine adjustment of a business; appropriately the acceptability of this aggregation is now at such a position area anyone can await to this for their business upliftment. The indianseocompany.in is the lot of absolute SEO Company in India that offers every abounding guideline through their SEO services. This acclaimed SEO Aggregation provides all the latest accessories through their ability internet business casework consisting of website optimization, web business in National and International field. This avant-garde SEO close has accurate and time activated seeks engine endorsement methods based on analysis and technology after light on their end.

For the bigger aftereffect in the baronial at seek engine the aftereffect of abrupt as able-bodied as avant-garde SEO is bare for advancement of your venture. Appropriately SEO close can accord you that arduous casework to optimize your business character to the bounded bazaar through bounded SEO as able-bodied as to the International and National market.

For more information visit http://www.indianseocompany.in/

Bidyut Bikash Dhar – Internet Marketing and SEO consultant, speaker and trainer with proven track record and more than 10 years of experiences. Feel free to Email me at info@bidyutbikashdhar.com if you are looking for any SEO company in India or searching any search terms like SEO India.

IB Technology – Business Solutions, Technology Consulting, Technology Services

IB Technology Solutions Inc (IB Technology) is business solutions, IT consulting and IT Services Company. It is a part of the Indiabulls group of companies (Net worth USD 4 Billion). The group achieved a Profit after tax of USD 225 million in the last financial year. All the group companies are well funded and occupy leadership positions in their respective business areas. IB Technology aims to become one of the top 10 players in the software services business in the next 5 years. Our expertise spans across a diverse range of offerings such as Application services, Independent Testing Services, Business Process Outsourcing, Infrastructure Management Services, and Mobility Solutions. We have deep business expertise in the domains of Financial Services, Capital Markets, Real Estate and Telecom.

IB Technology’s unified implementation framework is the medium that allows IB Technology to align completely with the client’s business requirements and to provide solutions that are robust, secure and goal oriented. This unique framework has helped IB Technology in implementing solutions successfully across industries and geographies. The framework creates a Person to Person mapping between our onsite consultant and offshore delivery manager to ensure that business needs and the project delivery are totally integrated. The onsite and offshore teams are integrated through the shared infrastructure. The offshore team is always available through multiple mediums such as Skype thus ensuring complete connectivity. The framework eliminates the traditional “Throw over the wall” approach and ensures that the customer expectations are met in all deliveries. This focus on total integration ensures risk mitigation, quick response and success at all levels.

Your technology decisions need to serve your business goals to deliver value. You need to entrust your technology to a partner who is not focused on bringing down you short term costs through cost arbitrage but is more focused on maximizing the total return on your IT investments. IB Technology has served as the IT backbone of various large enterprises. We help you to implement technology solutions that make your operations and service delivery more efficient. IB Technology always focuses on ensuring complete integration with the client needs to ensure risk mitigation, quick response and success at all levels. Our value proposition is based on superior solutions through business innovation rather than only cost arbitrage. Our core focus is on delivering long term value for the customer rather than only on short term cost savings. Clients across the globe have utilized our services to use IT as a strategic tool for long term competitive advantage.

Social Media Strategies that Fail to Render Results

An expert social media agency-Vizz Media explains that the social media platforms have emerged as a powerful tool for online branding and sales. A social media network, if used strategically, ties the various verticals of online marketing including search engine optimization and render astonishing results. However, the sad part of the story is that not too many social media agencies in India cultivate the right approach and strategy to create a brand impact with such a powerful online marketing tools.

Vizz Media highlights a few social media strategies that mispositioned your brand and yields unsuccessful results, because to form a firm foundation one should know what not to rely on.

Constant Updates: Social media network can take your company to the pinnacle of online marketing success if used wisely. The first and foremost objective of a social media agency to encourage potential customers to more frequently participate and talk about their brands. Unfortunately, this objective has created a myth of posting irrelevant content or frequent updates on their client’s fan page. To control the frequency of the posts is the first step of retention because it has been observed that people drop those groups, fan pages or twitter accounts that are monotonous, repetitive, too frequent and irrelevant.

Pushing Too Much Sales: Brands and social media agencies must understand the fact that a social media network, originally and basically a social platform where people relax, converse and refresh themselves from a day long work. When they follow a brand then what is that one thing they look for apart from the news feeds or another sales update from your brand? That one thing is the share of knowledge, wisdom and expertise which help your customers and make them feel special. So next time when you make a post come up with new interesting ideas that serves benefits to your brand as well as your customers and society.

Creating Brand Integrity: The success of social media also lies in the way a company conducts business. One should not forget that a social media network is an open platform where everything transparent and clear. A Brand identity is fragile, once you opt for a malpractice, then your whole efforts in order to create that brand shatters within a second. Therefore, carry your business with the sole philosophy of customer is the king, because then only a brand can win the favor of the king

Author of this article is a social media marketer. He has more than 5 years of experience in online marketing fields and worked for lots of brands across the globe. Now he is employed with Vizz Media – A leading Social Media Agency. He has written and published many articles on Social media networking. In this article he has drawn his attention on social media strategy.

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Training on the Internet Marketing is the Boom of Your It Carrier

Internet marketing service is a brand new edition in the internet marketing field. This service is consisted with the different types of interrelated service like the online marketing consulting service, SEO service and more. The chief aim of this internet marketing is to take the promotion of the business to an advanced stage making the path of the commercial promotion ease and smoothing.

How the Online marketing is done?

Mainly the advertisement of the businesses is done with the implementation of the message, emails and creating some ads on the different social sites. The sole purpose is to draw the attention of more number of the customers. That is why the online marketing companies are taking the best possible way of leading the business organizations in the commercial field. The internet is something that speeds up the process of marketing in a great way. The people of this age cannot think to take a step without having the assistance of the internet. The important thing to note is that the internet world has brought the entire world to us. It is the sole contribution of the internet which gives the ready information on the required subject whenever we need. It has wiped out the geographical limitations and the commercial limitations. The marketing department has used this facility to drive the marketing service to the upper edge of the success.

A new profession:

This online marketing becomes a new profession. The job of the internet marketing is such that without having the proper training it cannot be possible to deliver the right kind of service. That is the marketing experts have introduced a certificate course in internet marketing to train the aspiring professional in this field. The training has got the success by imparting the true knowledge of the internet marketing so that it becomes easy for them to operate the work in without leaving any glitches in it. Seeing the relevance and the success of this training more number of people are coming to take the online marketing training courses.

Online internet marketing course:

As the professional have not much time to attain the classes physically they prefer to gain the knowledge on the same field via internet marketing online course and online marketing training. At the completion of the internet marketing course online the professionals achieve the online internet marketing certificates. As the internet marketing in India has become popular the professionals are taking the online internet marketing course in India to learn the internet marketing online. If you are the resident of Kolkata then online marketing training and internet marketing course in Kolkata will be the best options for you.

Conclusion:

With the advancement of technology the global commercial aspect has been evolved greatly. To keep a pace with it the innovation needed to be done in the every aspect of the business. That is the exact thing which is created by the marketing experts. Their efforts have given the result of the online marketing which is now coming to the help of the business in the entire world. While there are numerous ways to be a part of this success then why to stay behind?

Lot of professionals are searching internet marketing training Kolkata for the online promotion of their website in the world the internet. So popularity of internet marketing course Kolkata rising its mercury level .If you opt to learn this course then Competeinfotech academy is the secure institute so far.

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The Psychology of Innovation

On the practical applications of innovative ideas and the creation of value… and why the 21st century is the century of innovation

Innovation is not just creating something completely new, but creating a product that will be of value, especially commercial, economic, practical or social value. Thus creativity when associated with value and enterprise is innovation and an innovative product is “useful to others”. Innovation could lead to enterprise and commercialization as innovative products are commercially viable. Whereas an invention is creation of something new, innovation is the creation of a product or service that is valuable and useful to consumers. New and innovative products are sometimes radical and revolutionary, although there is incremental innovation that improves systems or products that already exist. Innovation helps in creation of commercial, practical or social value by implementing new ideas.

Innovation is applied invention and helps to create a new product to fill the unmet user needs in the market. An invention is a new product but could be a valued solution to a problem and only by becoming commercially, socially or practically valuable, an invention is transformed to innovation.

This discussion is based on the psychological basis of innovation and although innovation would be associated with creativity, creativity is a trait in humans and innovation is ‘what you do’. Thus innovation is a form of action that requires creativity, enterprise and radical thinking. Thus innovation being focused on creation of a product is action-oriented whereas creativity is thought-oriented. Enterprise is necessary to turn a creative idea into an innovative product that will have significant value in the short or long term. The psychological process of turning an idea into an innovation goes beyond the creative process and involves practical planning of designing and marketing the product to make it commercially viable.

Innovation involves the stages of brainstorming of a creative idea, problem solving, processing or developing it to come up with something radical and different and then developing a business model to help meet market and user needs. Creativity as a thought process is the first step of innovation. Innovation usually involves a new idea, method or product and either the art, technology or business of introducing something new. When ideas are translated to innovation, value is created and this forms the potential for business. Innovation is creation of a product with inherent value and this is done by considering what product will be of value to the user or will be successful in the market. It could be argued that even creativity is responsible for creation of products with aesthetic value or artistic value. Well, that is true but the value created by innovation is probably more objective, because innovation creates economic, commercial and social value.

The psychological processes in innovation differ from creativity as the action-oriented nature of innovation will have to be directed towards fulfilling a user or market or product need. In creativity, the only goal seems to be the creation of the product, although creative products like books can also be market directed. Innovation is specifically focused on meeting user needs, it is action-oriented, so it is based on applications or practical purposes. Whereas creativity being thought-oriented, primarily fulfills the needs of the creative artist and is directed internally, innovation is about the world and fulfills the needs of the user and market and is thus directed externally. Creativity also does not involve a focus on commercialization whereas innovation is about developing the commercial value of a product.

Creativity is the basis of art, architecture, poetry and any artistic or scientific activity for the matter. Innovation is invention with added value, is based on action and is thus more practical in its applications and tangible in its usability. Creativity and creative products are more abstract and not too well defined or tangible as far as their applications are concerned. The only application of creativity seems to be aesthetic pleasure and creativity is the basis of the aesthetic value of any product, including an innovative product. It is when creativity helps make products that are significantly useful to the market that it evolves to an innovation. Thus creativity is the foundation of all innovation, however creativity is not based on innovation. Creativity is the first step towards innovation and innovation is focused on delivering exceptional product or service to the value chain. In innovation, value is added for both user and developer.

The different components of innovation are creativity, radical thinking, business model, user needs, market, design and practical applications. Any new product will have to be well planned in terms of design and application and the business model guides the innovation to market launch and profitability. Thus the ultimate goal of creativity is providing aesthetic pleasure to the users or perceivers and the ultimate goal of innovation is meeting user needs and deriving profitability through commercialization.

Innovation could be about a radically new product or an incremental improvement, so innovation is about improvement whereas creativity is focused on originality. However the most original products are also considered as the most innovative. For example Apple Inc.’s design of iPhones and iPads are among the most original and that is why the most innovative. Thus originality is a common factor in both creativity and innovation and it is the basis of self-expression in creativity and the basis of a business model in innovation.

Innovation is frequently about revolutionizing drastically what already exists. The most innovative products bring about a paradigm shift in technology, or other market and sometimes ‘create’ market needs, rather than simply follow or meet the needs. Apple successfully created market needs for new technology and new design by integrating user expectations. Thus innovation not only meets market needs but can create new market needs and change market dynamics. Innovation is a commercial and business process, whereas creativity is more of a personal process and creativity itself cannot change the market, whereas innovation can change market dynamics significantly and can in fact change the world. Innovation is about evolution and progress of an industry, whereas creativity is more of about the evolution and progress of a creator’s mind.

Innovation is necessary in technology and in every industry to keep the pace of progress in human civilization. Innovation is usually preceded by an invention, whereas creativity is preceded by incubation and organizing the thought processes. Innovation is capable of revolutionizing the market, any industry and set the direction for future technologies and products. Let’s talk about search engine technologies by Google. That’s an innovative technology which brought about considerable profits to Google and thus transformed from a mere technology invention to innovation. So success of an invention defines an innovation. Innovation is used not just in technology but in architecture, automobile industry, engineering, and in all other fields and the primary goal of innovation is progress and also profitability by meeting or creating market and user needs.

The most successful companies thrive on innovation and cannot survive in the market without innovation. Today’s market is an innovative market and the focus is on competition in innovation. Whether it’s Samsung and Apple competing for the most innovative product in the market or two lesser known advertising companies competing for the most innovative advertising campaigns, innovation is the pulse of modern businesses. Even in the 20th century, innovation was not so important and the focus of businesses was on growth, strategy and advertising with emphasis on quality of products.

Quality management is what drove the 20th century businesses. This has changed significantly as businesses have now realized that to reach to the top and to become a powerful force in the market, quality and strategy are not enough. The 21st century will truly be the century of innovation.

This is part of a psychology series archived by a University and copyrighted.

Copyright 2013 Saberi Roy. This is part of a psychology series published as a book in Reflections in Psychology – Part I & II – by Saberi Roy (2009/2012) and archived on the digital archives of University of Iowa.

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