Tom Donovan: Social Media Leadership On Long Island

Unlike many other Internet marketing pros, veteran Long Island web development and Internet marketing professional Tom Donovan is not among the “me too” crowd, following the crowd and quickly embracing the Net’s “next big thing.”

Donovan knows that the fast-moving interactive marketing industry is replete with news, blogs and posts about the latest innovative strategies. His extensive experience in the industry allows for a deliberative, analytical approach to programs and strategies. When Donovan does embrace a concept, it takes on a new dimension within New York web development and Internet marketing circles.

The buzz about social media has not escaped him at all, but Donovan believes a certain degree of maturity had to be established before social media could reach its fullest potential and be realized by his diversified company as a viable, monetizing marketing vehicle. Now, that point has been reached.

Donovan’s web design and SEO company The Web Leaders is including social media programs as an integral part of its online marketing offerings. His emphasis on a turnkey approach for companies, starting with web development and extending through to all aspects of Internet marketing, including SEO and SEM, allows for a cohesive strategy that keeps companies on a strategic path with manageable, realistic traffic and profit goals. The company believes that social media should always be part of a coordinated approach to web marketing, and his readiness to include it as part of a synergistic marketing plan of attack is very significant.

There are many interesting implications with social media besides the positive aspects of branding and promotion of customer identification that it allows for. Newer search engine algorithms, especially with Google, are demonstrating a realistic SEO aspect emanating from social media. Search engines “see” social media increasingly as a means to obtain timelier, relevant search results that are meaningful to the user. This is a powerful reason why now, more than ever, social media is maturing and more than just “the next big thing.”

Tom Donovan and his experienced staff monitor these developments regularly and his leadership within the industry in New York positions The Web Leaders very well for successful, return-on-investment driven program initiatives.

For more information, please contact The Web Leaders, http://www.thewebleaders.com, or call 866-516-5323.

Digital Marketing for Entrepreneurs

Digital marketing is taking the world by storm with continuous and ceaseless expansion. This has made it imperative for companies to understand traits that can help them succeed using the immense potential of this digital medium. However, the issue that is troubling companies; especially entrepreneurs, is lack of, or completely non-existent effective strategies for success. This issue acts as a big hindrance and prevents entrepreneurs from achieving their goals.

A perfectly planned and efficiently executed strategy for digital marketing is the key for beating competition. The ability to thrive in this rapidly moving economy for new businesses is dependent on how effectively they are able to first adapt and then plan digital media.

The tilt towards digital media for entrepreneurs

Right from smart phones to social networks, digital tools are penetrating marketplaces like never before. Consumers too are tilting largely towards this medium for almost every need. So, regardless of whether you are a big organization, an entrepreneur, or a start up, and irrespective of the size of your business, learning about digital marketing and then leveraging its potential to your benefit is the need of this hour. Engaging and interacting positively with your consumers are activities that can be conducted effectively with digital marketing.

Learn before your jump

However, there is still an issue for entrepreneurs. The hype around technology innovations such as digital marketing is so vast that understanding everything and then choosing what suits perfectly is confusing. Simply opting for something just because it is trending is not going to work. This may also lead to backfiring. Even if you hire professionals for this activity, knowing about the work yourself is extremely important.

So the key lies in getting to the roots of the trade yourself with quality training in Digital Marketing. This can be done from some good and reputed digital marketing schools. This medium changes almost regularly and you need to stay in sync. For this, learning the trade cannot be ignored.
==> http://digitalmarketingschool.in/

Digital Marketing for Entrepreneurs – digital marketing school

Electronics Engineering Technology Distance Learning – Become a Most in Demand Technologist

Electronics Engineering Technology distance learning courses are flourishing, making use of the low entry-level requirement of a 2-year Associate Degree to become an Engineering Technician, and the further career advancement to an Engineering Technologist (or Applied Engineer) possible in the field by pursuing a 4-year Bachelors Degree. Among all Technicians and Technologists working in USA, Electrical and Electronics Engineering professionals make up more than one-third, which is a clear indication for their demand. And this demand is nowadays driven more by the high-tech industry’s need for Electronics Engineering Technicians, rather than the conventional industries’ need for Electrical Engineering Technicians.

Why Electronics Engineering Technology?

All of today’s booming industrial sectors like telecommunications, medical equipment, control systems, automotive systems, navigational systems, and of course, the consumer appliances sector are bringing out everything from mobile phones to home theatres, and require expertise in Electronics Engineering more than anything else, which explains the demand for Electronics Engineering professionals.

However, to attempt the field through an Engineering Degree can be taxing to those students who are not interested in taking advanced level mathematics (calculus) courses that an Engineering Degree requires, or to endure its long 4-year time frame. For such students, Electronics Engineering Technology is a great option, with its stress on applied or hands-on Electronics Engineering rather than the mathematics-dense and research-oriented Electronics Engineering. The time frame also is much shorter, with an Electronics Engineering Technician requiring only a 2-year Associate Degree to enter the field.

The job opportunities too are tilted in favor of Electronics Engineering Technicians when compared with Electronics Engineers; there are 182,000 Electrical and Electronics Engineering Technicians working in USA, compared with only 143,000 Electronics Engineers. The only drawbacks – a lower level in the hierarchy and the lower starting salaries than Electronics Engineers – can be overcome in the long run, since interested Electronics Engineering Technicians can study further for a 4-year Bachelors Degree, thus qualifying for the senior position of Electronics Engineering Technologist, who enjoys a position and salary comparable to Electronics Engineers. Average salary for Electronics Engineering Senior Technicians / Technologists is US $ 46,000, very comparable to salaries for Electronics Engineers at US $ 52,000.

Why Electronics Engineering Technology Distance Learning?

It is estimated that job opportunities for Electronics Engineering Technicians and Technologists would grow at up to 17% every year, for nearly the next 10 years. The requirement of an Associate Degree for entering the field is a relatively recent phenomenon, and a significant percentage of working Electronics Engineering Technicians doesn’t have such a formal degree. The industry preference to degree holders is encouraging such working professionals to get an Associate Degree, and electronics engineering technology distance learning becomes the natural choice. Also, due to the boom in the sector, those already having an Associate Degree will go for a Bachelors Degree so that they can work as a Technologist. And, of course, the growth prospects in the sector are attracting working professionals from other fields to Electronics Engineering Technology. These three factors are driving the huge demand for electronics engineering technology distance learning courses.

Earlier, there were technological hindrances to deliver such a hands-on course through a distance or online model. However, with the development of state-of-the-art systems like National Instruments’ LabVIEW/ELVIS (Educational Laboratory Virtual Instrumentation Suite), which can be used by remote students through a web browser, to virtually perform any electronics experiment, the demand for Electronics Engineering Distance Learning courses are at an all-time high.

Universities and Colleges Offering Electronics Engineering Technology Distance Learning

Electronics engineering technology distance learning courses offer both 2-year Associate and 4-year Bachelors Degrees. While Community Colleges and Institutes dominate the Associate Degree scene, Universities and Polytechnics are the primary sources for Bachelors Degrees. While searching for electronics engineering technology distance learning courses, it should be kept in mind that many US institutions still call the subject Electrical Engineering Technology.

Associate Degrees

Many Community Colleges and Institutes offer 2-year Associate Degrees for electronics engineering technology distance learning, but fully accredited courses are fewer. Whether for employment as an Electronics Engineering Technician or for further pursuance of a Bachelors Degree, it is always better to go for an accredited course. Cleveland Institute of Electronics (CIE), Penn Foster Career School, and Grantham University are three institutions that offer accredited Associate Degrees in the subject.

CIE’s Associate in Applied Science (A.A.S.) in Electronics Engineering Technology boasts of many unique features. Designed from the ground up as a distance learning course, rather than an online adaptation of a regular course, the CIE A.A.S. provides everything that an electronics engineering technology distance learning student might require, in a packaged fashion – complete with printed courseware for over 250 self-paced lessons, videos, and detailed instructions for the over 300 hands-on lab experiments. The only thing missing will be access to an Oscilloscope, and the CIE Bookstore even sells Oscilloscopes at discounted prices to its students! One-to-one instructor support is always available for students. Even the exams can be taken online. A really unique feature of the course is that interested and capable students can complete the course in half or even quarter time, and need only pay for that!

Penn Foster Career School offers an Associate in Specialized Technology (AST) in Electronics Technology, that can be completed fully online, with access to an internet-connected computer being the only requirement. Tuition includes well-written and amply-illustrated printed courseware, tools and equipment for experiments, and unlimited instructor support through website, phone, email, and regular mail. Online open-book exams and end-of-semester proctored exams are other features of this course. The course is self-paced, with longer than 2-year durations allowed.

Grantham University offers an Associate of Science (AS) in Electronics Engineering Technology through the distance mode. The tuition package for the course includes textbooks, lesson guides, grading of all tests, mailing of materials and graded tests from the college, consultation with instructors, and required software. Proctored exams are conducted at the end of every semester, which lend more credibility to this course. Consultation with instructors is available through phone, fax, email, and regular mail. To better facilitate the distance mode of the course, Grantham University even provides a discounted option for its students to buy computers from Dell. However, the main advantage of this course is that full credit transfer is possible to Grantham’s Bachelors Degree in the subject. Grantham is especially popular with military students.

Bachelors Degrees

When it comes to Bachelors Degrees for electronics engineering technology distance learning, even courses with accreditation from the Technology Accreditation Commission (TAC) of the Accreditation Board for Engineering Technology (ABET) are available.

Old Dominion University offers its Bachelor of Science (BS) in Engineering Technology, with Electrical Engineering Technology as Major, and Electrical Systems Technology as optional. The course name follows the earlier US convention of naming Electronics Engineering courses as Electrical Engineering courses. This B.S. indeed has significant stress on Electronics Engineering Technology. In-depth coverage of Electronics includes Linear Electronics, Digital Controls, Microprocessors, Communications, Control Systems etc. High-tech delivery methods like virtual laboratory, streaming video, and satellite broadcast for 1-way video and 2-way audio, are fully utilized. The course is accredited by TAC of ABET.

World College, a wholly owned subsidiary of the Cleveland Institute of Electronics (CIE), offers a Bachelor of Electronics Engineering Technology (BEET) through the distance mode. Features include over 300 lab experiments, online exams, and toll free phones and email for consultation with instructors. Subjects covered include Electronics, Computer Technology, Telecommunications, Electrical Power, and Control Systems. Access to a computer and an oscilloscope are necessary.

Grantham University (described above, under Associate Degrees) also offers a Bachelor of Science (BS) in Electronics Engineering Technology.

The only current limiting factor for electronics engineering technology distance learning seems to be the high costs for implementing virtual labs that can be simultaneously accessed by a large number of students, and once this is solved by better and economical hardware and software, electronics engineering technology distance learning will be provided by more and more Universities, Colleges, and Polytechnic Institutes.

Jim Zorn is web master of the Guide to Distance Learning. Please visit to learn more about online colleges and universities, distance learning degrees, majors and courses offered.
http://www.guide-to-distance-learning.com/index.html

More Technology Articles

Creative Innovation

How creative is your innovation “process”?

Think about it? Is your innovation process highly prescriptive or very organic?

Is your innovation pipeline delivering a balanced portfolio of projects and products or is it skewed to being incremental or hedging on high risk disruptive innovation?

With all of the capability to connect and communicate with other people and data, creating a balanced and fruitful innovation ecosystem in today’s world has been made easier, wouldn’t you agree? Or maybe not!

There are several issues that we need to acknowledge, which are spoken privately but not always openly discussed as you will see why. There are also two strategies that we need to embrace, understand and implement.

Innovation Issues

Innovation is about being creative, creating that new “thing” that nobody else has thought of and adds value.

Below are some of the common innovation issues in the form of barriers and constraints that I have come across whilst working in various sectors such as the construction, pharmaceutical and biotech industry, albeit with varying degrees. Think about how many of these you have experienced within your organisation.

Standardisation – you are working in a business and a world where you have to conform to procedures, policies, legal requirements, so much so that creativity is virtually non existent

Linearity – from standardisation you have business processes, work flows, whereby you believe if you follow the process you will get the right results. I believe it was Einstein who said Insanity: “doing the same thing over and over again and expecting different results.” There is a time when you need to go off-piste.

Diversity – within your business and organisation you will have a set number of people with certain skill sets, training and knowledge based on what you believe to be correct. There are over 7 Billion people in the world and I would bet that there is someone, somewhere who is not in your organisationthat has the block-buster idea or know how to develop a transformation and disruptive innovative solution.

Passion – how passionate are you and the people within your organisation about your work, how it contributes to creating and developing new products and services. Are you high performing organisation?

Creativity – do you promote continual learning and development through dynamic collaboration across your business and with outside organisations that can help you to think creatively?

Visualisation – having visibility of your innovation pipeline, that can be shared with anyone and supports divergent thinking is part of creativity.

Poor decision making – you are constantly being bombarded with data, requests, distractions that it is becoming more difficult for your to make informed decisions and is taking longer to make.

Fear culture – fear of being wrong, getting a negative result and sharing it because of what people might think of you or how it will affect your career to get to the “top”.

You will notice in most of the items above there are only one or two points that are system and technology related while the others relate to people – you and me. And yet what I have discovered is that businesses will typically focus on the “tangible” assets such as the business processes, systems, equipment and not on the “intangible” assets, which include people, the organisation and knowledge (including data and information) that contains the highest part of an organisations value and innovation capability.

Why is that?

Probably because processes and systems are easier to understand and therefore easier to optimise. But are you optimising the right part of your organisation?

People working collaboratively

I recently attended a presentation to listen to the person who led the engineering and construction delivery of the London 2012 Olympic Park. It was truly amazing how leadership where able to pull so many people together, deliver innovative designs and construction solutions and still meet and sometimes exceed the key milestones and metrics that were set, by working together as a team – a very big and diversified team.

The other key attribute that the presenter identified was clarity. There was clear visibility of what the objectives where, how they were going to do it, roles and responsibilities.

There were several main points to the successful delivery of the London 2012 Olympic Park but two in particualr resonated with me.

Collaboration – people working together to deliver an agreed outcome

Visualisation – the use of integrated visualisation tools such as BIM so everyone understood. Total clarity.

Helping people to collaborate with clear visibility can support and enhance your innovation capability.

Creative Innovation

Regarding the issues listed above I have considered their effect on creative innovation and how collaboration and visualisation could faciliate change and improvement.

Standardisation

If you work in a highly regulated industry you will veer to the safe, low risk position and more often or not you are driven there out of fear. Fear of getting it wrong can lead to very serious consequences such as a safety issue. This standardisation is further endorsed by people in your organisation who make sure you follow the linear process so that you do not step off the “proven path”.

This is further complicated when you have other people trying to create something new and are continually trying to step off the proven path. Both are working separately and to a degree, in opposite directions. But isn’t amazing. When a mistake is made or something does go wrong there is great learning. When these groups gather to analyse and work out collaboratively what went wrong, innovative solutions are created.

It takes an issue, for people to react and come together. What if you were to “fail” in a controlled way – fail quickly, continously, learn quickly and do it cheaply.

Celebrate that failure as a new learning and do it as a group rather than specific departments or individuals. What would that do to help increase your innovation capability?

Measuring people

People work differently; they have different skills and capabilities for learning and being creative. When in a group do you consider their performance from that perspective or do you revert to the dreaded Personal Development Plan and measure them individually. You can have fantastic individuals but unless they are team players, team collaboration will be low and will stunt your innovation and growth. Look at any team sport and who are the winners.

Aesthetic collaboration

Is your organisation and people being bombarded with data, information, emails – demands for immediate answers and responses? You probably have emails for example that you do not even bother to look at – you have become anesthetised to this communication. Similarly, if your innovation follows a linear, prescriptive process and is a continuum of targets and milestones, following procedures religiously, completing work that you know to be of no innovative value, but carry on for fear of non-compliance, you have an anesthetised process.

You need to create a culture and environment for aesthetic collaboration by developing a visual and social process that captures ideas through social critiquing, communication – collaboration acts as a catalyst for transformational innovation. This creates a “lens” for you to focus on. This is when your senses are at their peak and will help you and your colleagues become more creative such that you gain insights and ideas that create new value for your organisation and supports improved and quick decision making.

Key to aesthetic collaboration is to be more visual and have the ability to visually collaborate (socialise) with a diversity of people both internally and externally. Having this unfamiliarity of people and uncertainty of not knowing what will be said, what divergent questioning, thinking and answering will occur creates a high degree of excitement, alertness and focus. It is genetically built into us. I am sure you have experienced this haven’t you?

Visualisation

To support aesthetic collaborations the ideasneed to be dynamic and interactive. Typically you will capture these onto spreadsheets for analysis, develop a presentation to visualise and email it to communicate to other people. Sounds familiar?

You only have to look at the use of BIM (Building Information Management) within the engineering industry and the positive effect it has including an increase in innovation. Being able to visualise a complicated “boring” drawing into a 3D, fully rendered visualisation of what a building will look like allows a diversity of people to interact, create ideas and solutions that the engineer would never think of.

This I remember vividly when reviewing hospital bedrooms with nurses during their coffee break using visualisation to walk “virtually” through and see the wards that they would be working in. There was a long list of design points that us engineers just did not even think about. This co-creation was a new experience and developed a passion within the team to succeed.

Creative Innovation

I hope this has helped you to think how you can develop a creative innovation culture within your organisation using collaboration and visualisation as potential catalysts for change and creative innovation.

Jason Hier is an accredited BS 11000 facilitator and Director at Roelto – a London based Collaboration and Visualisation organisation.

Delivering effective collaboration, efficient data visualisation and productive visual collaboration for your business.

Discover how you can easily visualise and collaborate to develop a creative innovation process

Related Innovation Articles

Building an Environment for Innovation Process Management

Many firms express a need to invest more in corporate innovation. However when investigating further into the thoughts of the managers who feel they need to make the change, it often show that’s there is a lack of clear direction with their innovation management and misunderstanding with how to manage their creative people. The reason for this confusion is because companies who express their need for corporate innovation feel that they will need to cater to creativity and deviate away from productivity.

The environment in corporate innovation must be established to build more influencing factors for creativity. More instance, businesses should invest in enterprise management software or idea management software in order to show that there needs to be a change in the influential factors that stimulates creativity and innovation. The second change that needs to be made it to eliminate the limiting factors that inhibit the drive that innovation.

The first de-influencing factor is in time. Time is crucial for establishing trust and understanding other cultures. There two ways time can influence creativity depending on the situation. Pressure time and innovation management can motivate innovation in order to solve a challenge by a deadline. The entire process can be tracked with an enterprise management software or with the influence of innovation consultants. The other is by allowing open time to explore and test various ideas with the goal of the best produced product. Free time allows for many people to explore and ideas software and allow for the natural flow of innovation process management to continue. With “free time” new connections can be made, where as scheduled time or deadlines is a focused on efficiency with innovation.

The next but most needed influential factor is empowerment. The freedom to act autonomously is important for innovation management. Scheduled time often limits the feeling of empowerment by giving away the feeling to another “owner”. With an idea management system ownership of a challenge or a problem should be given to those who solve the problem. The form of the organization and the environment in which the innovation tools are placed can influence the type of result the creative minds will be able to produce. Empowerment should be a goal oriented process with the focuses on maximizing the innovation tools including the idea management software. Coinciding with this sphere of influence is trust. The creative minds maximizing the innovation tools should feel they are trusted enough to ensure that they will produce good work. Creativity is limited with a limited amount of trust. When corporate innovation is in tightly connected management structure the feeling of trust will be limited.

It’s a tricky balance to establish structure while fostering innovation. When corporate innovation is structure it impedes the free mind needed for creative work. Control and task oriented work limited the creative and innovation process management. The climate can be resolved by structure innovation with an enterprise management software. The innovation process management falls under a structure. The work can be overseen by innovation consultants.

Ilan Smith has been closely working with innovation process management for many years. He can serve as a perfect guide to enterprise management software, ideas software and innovation management.

More Innovation Articles

Rapid Innovation

Introduction

Whilst invention is concerned with the creation of good ideas, innovation involves both the creation of ideas and the transformation of these into economically viable, market focused products and services. Rapid Innovation is the art of delivering new products and services in less time, at less cost and with fewer ‘post implementation’ problems.

Rapid Innovation combines three key concepts;

· Getting to grips with what is going on in the marketplace, what customers really want (and not just what you think they need) and understanding the competition.

· The adoption of ‘Concurrent Design’ concepts to eliminate barriers between teams and avoid sequential development.

And

· The use Rapid Prototyping tools that can quickly create prototypes of products, or simulate new services to help iron out problems and issues.

Innovation is about doing things differently and is therefore fundamentally different to improvement which is concerned with doing the same things ‘better’. This paper explores how organisations can successfully and rapidly introduce viable new products and services.

Top Five Innovation Anchors

The ability of an organisation to successfully innovate can have many benefits. These include cost efficiencies, market leadership, brand development and many more. However, there are anchors that slow down the ability of an organisation to innovate effectively. These anchors can result in lost market share, excessive development costs, unexpected operational problems or damage to the organisation’s brand. The five most important innovation anchors are described below.

Innovation Anchor 1: Failing to understand the market

It is quite easy to generate one hundred ideas before breakfast but……

· Only one in one hundred ideas will result in a product or service that is viable.

· Only one in one hundred of the viable products and services developed will be market leaders.

A process is therefore needed to sort out those ideas that are viable from those that aren’t. Viable products and services are those that meet the stated or unstated needs of customers and therefore are capable of generating an economic return. The sorting process creates an ideas funnel where only viable ideas emerge.

The key to successfully identifying viable ideas is to understand the market place in which you operate. This means meeting with potential customers and discussing what they want and understanding what services or products you will be competing with. Unless you do this you run the risk of wasting a lot of time and a large amount of money.

Innovation Anchor 2: Failing to work collaboratively

One of the biggest problems that occur in the development process is that activities occur sequentially rather than concurrently. This creates a virtual waterfall where activities are ‘thrown over the wall’ from one team to the next in a cascade of activity. The fact that ‘downstream’ considerations are not being considered at each stage results in lots of rework. Teams have to return activities to an earlier stage to correct errors, delaying progress and significantly increasing cost.

Collaborative development, involving multi-disciplinary teams, is a key to the concept of Concurrent Design. Teams involving expertise from across the development pathway considering all aspects of the lifecycle of the product or service being worked on can more than halve the lead-time from concept to implementation and reduce operating problems by 80% or more.

Innovation Anchor 3: Failing to empower teams

Having established a development team there is a need to empower the teams to make decisions. Complex and poorly defined decision making processes contribute directly to increased lead-times. Empowering teams means defining how the boundaries they can work within and then allowing them to get on with it.

Innovation Anchor 4: Failing to provide effective sponsorship

Development teams will encounter a range of problems and issues. The budget allocated to the team will be under threat and in complex organisations the team will have to ‘shout’ for attention and management time. The purpose of sponsorship is to keep the profile of development teams high up the management agenda and to minimise the management burden placed on the teams themselves so that they remain focused on getting to market rather than completing reports.

Innovation Anchor 5: Failing to utilise technology effectively

Technology is an important aspect of development, whether you are developing a new type of product or a service. Of course, there is a need for email communications but the fifth innovation anchor is more concerned with the effective utilisation of technology to reduce time lost and to share knowledge, such as intranets, webinars and video conferencing. It is also concerned with the use of technology required to shorten the overall lead-time such as the use of simulation tools, rapid prototyping and pilot activities to finalise the design of the end product or service.

By failing to address all five innovation anchors your organisation is at risk of increasing lead-times for development by 300%, more than doubling the overall development costs and increasing the number of post-implementation changes that occur by more than five times that of a Rapid Innovation project that has addressed all five issues. The issue of post-implementation changes has a direct impact on the overall cost through the shadow of design that we will cover next.

The Shadow of Design

The Shadow of Design is a concept that explores the increasing cost of changes that occur in the development cycle as time progresses. It can be best understood through the following example;

· A change during the concept/specification stage may cost on £1 to make.

· To make the same change at the point that the team are actively engaged in designing the item or service, it will increase the cost to £10.

· If the change does not occur until prototyping is underway then the overall cost increases to £100.

· If the changes occurs even later during the pre-implementation and testing phase the cost increases to £1,000.

· Finally, if the change is not implemented until after the service or product is ‘released’ then the costs increases again to £10,000.

Poorly organised development processes that do not adopt the principles of Rapid Innovation will incur five times more changes in pre and post implementation stages than Rapid Innovation projects.

Different Types of Innovation

Innovation is the generation and exploitation of ideas for the benefits of customers and the organisation alike. However, we should recognise that there are different types of innovation that organisations engage in. We should also recognise that there is a difference between an innovation that is ‘new to our world’ from ones that are ‘new to our organisation’. For example, you might develop a new service that your organisation has never done before but which is common around the world.

There are two groups of innovative activities.

1. Continuity Innovation- those that do not fundamentally change the market. These are further subdivided into Evolutionary and Revolutionary Innovations

2. Disruptive Innovation- these are innovations that create a new market or so change an existing market as to make it unviable for those competitors operating within it.

We will now explore both of these in more detail.

Innovation Type 1: Continuity Innovation

These are innovations that do not fundamentally change a market and instead evolve existing markets through products and services that offer better value to customers and the organisation itself. Organisations already in the market compete against each other’s continuity innovations. There are two types of Continuity Innovation; Evolutionary & Revolutionary.

Evolutionary Innovation

This type of innovation provides incremental developments in existing products and services. They are typically innovations that are expected by customers, for example faster computers, better fuel injectors or customer services that were previously only operated Monday to Friday but which have been extended to 24/7.

Most innovation activities are focused on evolutionary changes, often driven by a mix of cost efficiency targets, market shifts or the development of new technologies.

Revolutionary Innovation

Also referred to as ‘Discontinuous Innovation’ these are unexpected innovations that do not fundamentally change the market in the short to medium term. For example, the introduction of the first automobiles did not fundamentally change the market for people selling horse drawn carriages because the new automobiles were so expensive that they could only be afforded by a small percentage of the population. Another example is the introduction of sealed double glazed windows to replace ‘secondary double glazing’ and single glazed windows. The introduction of the new type of window offered people the option to buy the more expensive, but more efficient, windows or to stick with the lower cost single glazing windows. It was only slowly over time that the market changed to the extent that no new houses are built without double glazing in the developed world.

Innovation Type 2: Disruptive Innovation

These are innovations that create a new market by applying completely new values or technology which ultimately overtakes an existing market.

We have already mentioned that the introduction of the first automobiles was a revolutionary innovation as the market for horse drawn vehicles did not change substantially. Later, with the introduction of mass produced cars (such as the Ford Model T), the market changed radically and quickly led to the demise of horse drawn vehicles. Therefore, the revolutionary innovation became a disruptive innovation over time.

Other examples of disruptive innovations that have occurred include the introduction of the UK National Health Service, the advent of digital photography (replacing film) and the ubiquitous USB Flash Drives that have replaced ‘floppy drives’.

Prior to World War One much of the ice used in Europe was shipped from Canada. Over the years, the ice-cutters had introduced a number of both innovations and improvements that had the effect of reducing costs. However, there was no way to compete with the introduction of the electric fridge/freezers that could create ice on demand. Irrespective of how many further innovations the ice-cutters applied to their process, the disruption caused by the introduction of the new technology fundamentally changed the market and prevented the existing players in the market (in this case the Canadian ice-cutters) from competing.

Disruptive innovations are normally new to the world and can rapidly create new markets. Since the disruptive introduction of the first fridge/freezer there have been innumerable further evolutionary and revolutionary innovations in that market but overall the market has not shifted.

Defining Rapid Innovation

Rapid Innovation is a term used to describe the rapid generation of ideas, development, testing and introduction of viable products and services. The aim of Rapid Innovation is to achieve the three ‘halves’;

· Halve the lead-time

· Halve the cost

· Halve the number of problems

In most cases the successful application of Rapid Innovation can achieve significantly more than the three halves suggest.

The Eight Aspects of Rapid Innovation

There are eight aspects of Rapid Innovation and these are summarised below;

· Senior Sponsor

· Cross Functional Teams

· Market/Customer Involvement

· Metrics for Success

· Consideration of the entire lifecycle

· An Integrated Plan

· Gateway Reviews

· Technology Mapping

We will describe each of these eight aspects below.

Senior Sponsor

A senior sponsor, ideally at board level, should be allocated to champion the project. The sponsor should be responsible for chairing gateway reviews (see later) and for setting the metrics for success for the project. The sponsor should also represent the project at board level and be actively involved in helping resolve disputes between the team and others and promoting the product/service to the rest of the organisation.

Cross Functional Teams

At the heart of Rapid Innovation is the need for a cross-functional, co-located team. The team structure and operating practices should consist of;

· No more than 10 participants chosen to cover all the required skills for the project

· All volunteers

· Consistency in the process from start to end

· Full time for the majority, and ideally all, of the team

· Co-located

· Empowered to make decisions

· Managed by a single ‘development leader’

· Protected from unnecessary interruptions

For larger projects you may need to consider multiple cross-functional teams working together, with each ‘sub-team’ adhering to these parameters but with the added elements of frequent cross sub-team meetings, joint metrics between teams and with all teams reporting to one overall manager.

Market/Customer Involvement

Clear analysis of the market and direct involvement of customers in the specification of new products and services is vital to Rapid Innovation. This may require NDAs (Non-Disclosure Agreements) to be arranged if a commercially sensitive issue may arise but without understanding of the customer’s needs there is a very high probability that things will be missed.

Metrics for Success

The metrics for the project should include timescales, overall spend, implementation or unit cost, expected volume of sales/activity and lifecycle costs as a minimum. These need to be specified up-front and any other constraints that the team need to work to clearly articulated before they start.

Consideration of the entire lifecycle

Products and services have expected lifecycles that consist of phases such as introduction, delivery, ramp-down and close-down. The start-up aspects will involve investment planning and additional marketing activities, whilst ramp-down and close-down may require you to consider everything from redundancies to recycling. It may seem odd to consider the end of life aspect at the very start of development but many post-implementation changes and costs occur because these issues have not been considered.

An Integrated Plan

The team should create and maintain an integrated plan that considers activities that both need to occur sequentially and those that can occur concurrently. The aim of managing the plan should be to get as much activity occurring concurrently and avoid as many tasks that need to occur sequentially. The plan should also cover the entire development cycle from initial concept through the post-implementation and will therefore be a ‘living document’ that evolves over time as more detail becomes available.

Effective integrated plans will consider;

· Market Analysis

· Sales & Marketing Activities

· Design & Development

· Quality Assurance & Testing

· Pre & Post Production/Implementation

· Risk Management

· Project Close Out Activities

Gateway Reviews

A number of gateway reviews need to be planned as part of the overall plan. These should be chaired by the Senior Sponsor and the aim should be to review progress and ensure that the programme is on-track. Typically a project will consist of a minimum of five gateways;

· Agreement of Specification

· Finalisation of Conceptual Design

· Pre-Implementation ‘Green Light’

· Post Implementation ‘Green Light’

· Programme Close-Out

The criteria for each gateway, meaning the tasks that need to have been completed at the date of the gateway review, should be agreed in advance as part of the integrated plan.

Technology Mapping

The last of the eight aspects of Rapid Innovation is the concept of technology mapping. This is a task undertaken at the start of development to identify the specific technology issues that will affect the success and lead-time of the overall development. Undertaking this activity early on enables the planning of technology procurement or outsourcing to be undertaken in good time. This also allows the team to identify technologies that can be used to reduce lead-time and costs early on, thus allowing them to be planned into the development process.

Are You Ready For Rapid Innovation?

There are a number of enabling factors that will support the adoption of Rapid Innovation concepts. One of the first and most important is the need to acknowledge that switching from sequential development and rapid innovation has a short-term cash-flow impact in bringing together a team from the start of development to work on the innovation. Ultimately this will be resolved through much shorter timescales and lower overall costs but the short-term impact can be a problem for some organisations.

Other factors that determine whether or your adoption of Rapid Innovation will be successful or not are the following;

· A culture that supports collaborative working.

· An understanding of your market and the expected changes within it.

· A management team prepared to empower teams to develop products and services.

· A flexible structure that allows people to move easily between reporting lines.

Whatever the problems, if your an organisation looking to reduce the costs and timescales involved in developing new products and services then you need to consider how you can benefit from adopting Rapid Innovation.

Mark Eaton is Director of Operations at Amnis, a performance improvement consultancy. For more information visit the Amnis website at http://www.amnis.uk.com.

Article Source:
http://EzineArticles.com/expert/Mark_Eaton/3905

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Attain the topmost ranking in major search engines with professional SEO services

In order to generate maximum profit and to be at the top page of search engine results hire professional SEO services. Only through expert SEO services you can get guaranteed results. Read on to know more about the services:-

In current scenario Proffesional SEO service are a must! It makes your business visible on World Wide Web. Today the only way to flourish online is expert SEO services which help you in getting desired results. With their help you can get higher page ranking and the way to get more business. They make strategies for you to attain higher rankings in the results page of major search engines.
When it comes to choosing professional SEO companies, choose the best. Make sure you select the one which is right for your online business. By hiring Proffesional SEO service
, you get guaranteed revenue with traffic on your website. They understand the area where your website lacks and come up with industry specific solutions.

Why to invest on professional SEO services:-

1. With the assistance of expert SEO services gain huge sales and huge traffic

Even if your website is creative and beautiful in looks, it is useless until and unless it appears on the top page of search results. It is very important to hire a company offering professional SEO services which is fully aware of SEO. By hiring an expert you get traffic stopping on your website which results in maximum profits. Today hiring expert SEO services is very important as you get hire ranking. Owing to their assistance you can cater to the clients in the global markets. Professional SEO services enable you to get necessary traffic on your website. The more people visit your website, the higher rank you achieve. Once your website starts getting regular customer visit, you certainly get a fair chance to drive maximum profits. Right from getting traffic, higher ranking, and publicity to profits, you get everything through the assistance of professional SEO services. Expert SEO services really help you to get desired results with huge profits.

2. Get guaranteed results with professional SEO services

Search engine optimization is a very eminent tool that empowers you and takes you one step closer to your dream of being at the top list of search engine page results. To get reliable and affordable Proffesional SEO service
s is like cherry over the cake. For the growth of your website always get associated with professional SEO services provider. Only through expert SEO services your website gets top most ranking in search results. Owing to their help your website gets guaranteed positive results in terms of revenue generation, visibility and higher ranking. Most of the time online entrepreneurs are not aware of the exact reason behind the downfall. This is where professional SEO services come into picture. They meet all the requirements of your online business and come with positive results.

Flourish your online business with the assistance of professional SEO experts. Visit: http://www.seogenies.com/ to know more about expert SEO services. The website will give you the opportunity to avail various SEO related services as per your requirements.

Flourish your online business with the assistance of professional SEO experts. Visit: http://www.seogenies.com/ to know more about expert SEO services. The website will give you the opportunity to avail various SEO related services as per your requirements.

Social Media Marketing- A Surefire Way to Enhance Your Brand Awareness

Online community prettily refers to certain mechanism like blogs, message boards, blogs, product reviews wherein every item contribute to a transparent forum to post praises, critical reviews, queries and suggestions. And to help grow and promote this online community, a new approach is introduced into the podium of the internet which is currently used in certain online businesses. As many people are satisfied with the attributes of this phenomenal approach, they undoubtedly praise a lot about it.

One of the underlying assertions to boost up Social Media Marketing is popular to the hilt and it concerns with conventional advertising to losing its impact on consumers. Supported by statistical evidence to exhibit a developing phase of consumers, make buy decisions off Internet research and referrals. These bigots powerfully stick to the concept that consumers are rather interested in getting feedback from like-minded individuals than corporate marketing verbosity disseminated via conventional radio, television, direct mail, mouth to mouth or newspaper advertising.

Now just guess what is social media marketing? Well, social marketing, from the perspective view, is a strategy. Multiple forms of online advertising exist in the internet including search engine optimization, Article Marketing, Pay Per Click, Banner ads, Ad Words, reciprocal linking and so on. Even then, social marketing, in clearer terms, is a kind of marketing strategy that is used by many individuals for generating customer base and revenue. A lot of online businesses emanate from home, the theme of internet market has transformed a lot, new Google guidelines have been devised, the conflict of the top internet marketing companies have quantified and new avenues for profit and online businesses have exaggerated dramatically. One of the advantages of being a Social Media Marketing Company is that the job is not geotagged to any particular location. Keeping in view this concept, Social Media Marketing is an instrumental archetype in elucidating the strategy and tactics for marketing on the social web. It also helps maximize the traffic and drive it to your website like a dream.

However online businesses commit a mistake by proving themselves lax and allowing great individuals or even media marketing company competitors to make critical remarks and then by replying in a frank and apparent manner as if how to work out the issue at hand which may allay potential risks. New Media Marketing is rather successfully marketed by certain virtual technologies like blogs, RSS, podcasts and web video productions.

Alex Smith is a ghost writer, associated with Easy Media Network a professional and established Social Media Markting company that uses effective tools and techniques to increase your brand image, organic & high quality web traffic as well as sales.

Social Media Marketing–A Very Effective Way To Increase Website Traffic

There are lots of techniques to consider when it involves leveraging your brand identity influentially across your target group. As a levelheaded website owner, you would want to follow the suit of experienced website owners that implement most proven tools and strategies to stand them out from the competitors. Incidentally, let us discuss social media marketing, a result-oriented technique that generates huge exposure of traffic to your website and converts the target audiences into clients. No doubt, social media marketing works like clockwork to help generate better leads for the web business.

Why Use Social Media Marketing?
Every webmaster whether he/she has a startup or an established business, wants to earn a better page ranking on the search engines, however, turning dreams into reality is hard rather than giving wings to them. At times, it takes more time than normal for websites to achieve search engine rankings. However, with social media marketing, you can take at the word of the experts that within a short range of time will help you get your website listed in the top search engine page rankings.

The main point to keep in mind is that the information you have loaded on the webpage is well informative and catchy so that visitors do not have to go through the hassle to find something they are looking for. Social media marketing can help carve a niche for your brand in this great competitive industry without costing you a fortune.

The Basic Quintessence of Social Media Marketing
Social media marketing is basically a part of professional search engine optimization technique that is all about optimizing the performance of a website but to turn the campaign into success, all it fundamentally requires is quality content. To speak unreservedly, most people or your potential audiences use the internet to get hold of information on certain products and services a website offers. So to generate maximum exposure of traffic to your website, the first thing essentially needs to have is catchy, original and informative content. So when a website contains the said type of content in updated form, people will tend to visit the website time and again and thus will suffice the objective of social media marketing once and for all.

This technique is all the rage among the webmasters since they well know that by implementing it they can achieve the website’s goals efficiently at no brainer costs. This technique is also dubbed as social media optimization since it largely assists in traffic conversion and ultimately helps a webmaster reap the benefits.

Social Media Marketing Services
To make the most out of the social media marketing services, you would definitely want to choose a service provider that is committed to offer guaranteed results without breaking the bank. Your criteria to hire the services of a service provider should be down to earth. That precisely means, you should strictly focus on the one with extensive prior experience in the said industry and that must have won spurs as a provider of quality services in the industry. In order to broaden the exposure of brand awareness, it is very essential to have strong network with lots of supporters. So, if you are also geared up to meet the need then be sure to implement social marketing approach without fail.

Social marketing is overall a great marketing approach to augment your brand exposure and drive the target traffic to move toward your website. So if you have a dream to popularize your business brand, be sure to implement this spectacular approach and see for yourself how instrumental it proves in meeting the need for you.

The author is associated with Easy Submission. Easy Submission offers organic search engine optimization, affordable seo services, seo link building packages, search engine seo, social media marketing, online reputation management, directory submission service, article submission service, blog seo services and off page optimization globally. They help their clients to get high rank and generate only targeted traffic from genuine sources.

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5 Best Ways of Effective Video Marketing and Social Media Marketing

Video Marketing: With the increased awareness of online channels and applications, Video Marketing is on the rise. There are many studies and stats that substantiate the fact that videos have been aggressively used as an online marketing tool to meet marketing objectives. Following are some tips that can help you in building effective online video marketing:

1. Inculcate great content which compels viewers to share the video among their friends. Great content is like a soul which is then compressed in rich media format.
2. Make your title count by lending attractive and short titles to your videos. Title is the very first thing that catches the eyes of online users and if the Title is attractive and give the idea of the video content then it attracts a large number of relevant online audience.
3. From online marketing point of view, include your website URL in the text box of the video, otherwise what would be the use of taking all that pain?
4. For effective video marketing and gaining high ‘views’ stats, it is imperative to include relevant keywords in your video text box body content, title and tags so that the video can be listed on search results.
5. Interact and respond quickly to any query, question or comment made by your audience.

Social Media Marketing:

1. Do not always go after sales. Serve your community by sharing and creating valuable content that educate your society and help in betterment. People will adore your brand.
2. Your main social media marketing objective is to pass traffic to your website; therefore create engaging content from your website and share it on your social media channels.
3. Social media optimization is an integral part of social media marketing because it is of no use if the content is limited to only one or two social platforms.
4. For optimum results, find niche social media channel for your industry type. For instance, arts, paintings and interior designing industry has a huge scope on social sites like Pinterest and Facebook.
5. For effective social media marketing results, Interact with your audience, make them feel like an integral part of your brand so that they promote your brand and not you. Respond to every relevant query, acknowledge good comments and opinions, etc.

Follow all the above mentioned tips to see drastic results and meet your online marketing objective with the help of two most crucial tools: Video Marketing and Social Media Marketing.

Author is a professional content writer employed with Vizz Media – A leading Social Media Marketing Company in India. He has sound knowledge in the field of digital marketing. In this article he has discussed the 5 Best Ways of Effective Video Marketing and Social Media Marketing.

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